It’s impossible that no one has heard of or read about Nike, the most dominant sportswear company today. Although Nike has expanded its merchandise that includes sports equipment, streetwear fashion, and collectibles, it’s the sneakers (such as running shoes) that will always be sought after by its millions of customers and loyal … Read more
Reebok, a footwear and sportswear brand, has been the subsidiary of parent company Adidas since the latter acquired it in 2005. This acquisition allowed Adidas to compete more directly with its rivals, most especially Nike. Before Nike made its ubiquitous presence in the sneakers market and popular culture, it took some critical … Read more
The National Collegiate Athletic Association (NCAA), a nonprofit organization, regulates student-athletes from up to 1,268 North American conferences and institutions. Also, the NCAA organizes the athletic programs of universities and colleges in Canada and the United States and aids more than 480,000 college student-athletes who compete yearly in college sports. The organization’s … Read more
Spalding, founded by Albert Spalding in 1876, is an American sports equipment manufacturing company in Chicago, although its headquarters is now in Bowling Green, Kentucky. Spalding focuses on basketball, primally producing balls and commercializing nets, rims, ball pump needles, and hoops. Softballs are commercialized through Spalding’s subsidiary Dudley Sports. Before, Spalding manufactured … Read more
It isn’t easy to imagine the landscape of sports entertainment without basketball. Undoubtedly, the sport is one of the most revered, most anticipated ball games on the face of the planet. From its humble history and invention by a college instructor, the game had now become the global athletic sensation that millions … Read more
One of the Asian sportswear companies that have made a significant presence on the global market, Asics (often written as “ASICS”) is a multinational Japanese company founded in 1949 – 15 years before the world’s top sneakers company Nike was born. Did you know that the early history of Asics and Nike … Read more
Basketball had come a long way since its invention in 1891. Since then, the sport has become an instant global athletic phenomenon. Both young and adult fans go crazy about their favorite teams, especially during the playoffs. If you are a geeky basketball fan or, let’s say, an NBA star in the … Read more
Over the years since the introduction of the midsole cushioning technology in the 1970s, top sneaker brands like Nike and Adidas have been finding ways to improve the build and performance of their running shoes and performance sneakers. Most of them are focused on providing the best midsole cushioning to increase comfort … Read more
Nike is the undisputed master of hype. Ask any dyed-in-the-wool sneakerhead, and they’ll tell you it’s Nike. But when it comes to the technological arms race among the world’s top sneaker brands, it could be easily argued that Adidas might as well maneuver to overtake Nike. Adidas is a bit of a … Read more
Did you know that over the past decade, the popularity of minimalist shoes has surged by more than 300%? You’re probably curious about what sets these shoes apart from your traditional running footwear. Minimalist shoes are crafted to emulate the natural biomechanics of running barefoot, offering minimal interference with your foot’s natural movement. … Read more
It’s no secret that Nike and Adidas have dominated the sneakers industry for several years, and only a few other brands have dared to challenge their supremacy. One of them is New Balance, who has held its own and kept itself firmly in the sneakers game by producing exceptional running shoes, basketball … Read more
The evolution of shoes is a dynamic and never-ending tale. From the fundamental and practical need to cover and protect our feet, it turned into a fast-growing industry in which design is just as important as functionality and comfort. We are all familiar with running shoes and sneakers, but not a lot … Read more