Current State of the Cannabis Industry in Canada


The public has fueled steady growth in the industry ever since people accepted it for its recreational and medical use. The steady growth offers Canadians a variety of cannabis products tailored to individual preferences. 

In the latest data (November 2023), recreational cannabis amounted to 412.1 million Canadian dollars. This is a 10.1% increase compared last 2022 of the same month.

Among the diverse products available, cannabis flower, including THC or CBD strains Canada, continues to hold its position as a top favourite among consumers, valued for its unique effects and experiences. Read more details now here:

Key Takeaways:

  • Wellness products will gain increasing traction as individuals prioritize their holistic health.
  • Cannabis flower continues to hold its position as the most sought-after product.
  • Demand for cannabis flower will undergo a transition, with consumers looking for more balanced cannabinoid weed and artisanal craft options.

The Booming Cannabis Market in Canada | Dried Flowers

The dried flower remains a significant sales category in Ontario. It accounted for 42.7% of revenues in 2022–23.

Similarly, in British Columbia, dried flower and pre-rolls still command a substantial portion of sales, yet inhalable extracts—particularly infused pre-rolls and vape carts—continue to chip away at their market share. Consumers also gravitate towards larger volume dried flower offerings, with 3.5 and 7 grams.

Cannabis Strain Selection To Explore in 2024

THC 19% 10-23% 18-20% 19-27% 17-21%
Dominant Gene Balanced Indica- Dominant Balanced Sativa- Dominant Indica- Dominant
Dominant Terpenes Myrcene Myrcene Myrcene Myrcene Myrcene

Cali Gold

Cali Gold combines the genetics of Jah OG Kush and DS Gold. Its aroma carries hints of earthiness and sourness. It offers relief from symptoms of depression, insomnia, and pain due to its calming and relaxing state.

Berry Bomb 

Berry Bomb is a hybrid resulting from a delightful fusion of the beloved Blueberry and the potent Bomb #1 strains. This Indica-dominant hybrid has garnered favour among users who enjoy smoking or vaping. It delivers a balanced high suitable for any time of day by steering clear of excessive couch lock or overstimulation of the mind.


Once it takes hold, individuals may experience a gentle head rush, often accompanied by sensations around the temples or a flush in the cheeks. Users may notice a heightened mental state as these initial sensations subside, which fosters a newfound interest in everyday concepts or objects. This cerebral engagement translates into increased productivity, whether on meticulous tasks or imaginative endeavours.

Purple Mimosa

Purple Mimosaid from the fusion of Clementine and Purple Punch. When consumed moderately, it leads to a sense of happiness and clarity. In larger quantities, Mimosa may induce feelings of relaxation and drowsiness.

Snow Leopard

Snow Leopard comes from the crossing of the delicious Tigermelon X Snow Lotus strains. The aroma exudes a kush essence with subtle tropical fruit undertones. Snow Leopard’s effects are as captivating as its appearance by inducing a euphoric uplift that gradually transitions into a profound sense of tranquillity and leads to a contemplative state of mind and a deeply relaxing body buzz. 

Upcoming Trend in the Cannabis Market: Prediction (Product Edition)

Expansion in Product Diversity

The trend leans towards products that offer convenience, discretion, and specific health benefits. While edibles remain popular, there’s a noticeable shift towards healthier options such as sugar-free gummies and CBD-infused beverages. These alternatives resonate with health-conscious consumers. 

Another trend is the popularity of skincare and wellness products, which manufacturers will produce more to meet the needs of a market focused on holistic health. 

Craft Cannabis

Craft cannabis will capture a greater portion of the growing cannabis market due to the demand for quality, individuality, and eco-friendly approaches. Artisanal cultivators will start to employ advanced horticultural techniques and cultivate unique strains to meet the preferences of their customer base.

Balanced Products

Balanced products containing equal proportions of THC and CBD are gaining traction among consumers. The “entourage effect theory” suggests that the interplay between THC and CBD alters the experience, with cannabinoids and terpenes synergizing to evoke or amplify distinctive effects.

Numerous brands currently offering popular balanced products are exploring the incorporation of additional cannabinoids.

Cannabis Beverages & Functional Infusions

Companies are creating an array of cannabis-infused beverages to meet the varied preferences of consumers, whether for microdosing or to get “high.”

One significant driver behind the increasing interest in these beverages is their discreet and convenient nature. Advancements in nano-emulsification techniques also made it easy to develop water-soluble cannabinoid formulations to ensure faster onset times and improved bioavailability. 

Microdosing Consumption

With this cannabis trend, the industry is witnessing the emergence of specially formulated products, including microdose-specific edibles, sublingual tinctures, and inhalers. It will also extend beyond THC and CBD. Consumers will explore other cannabinoids like CBN, CBG, and THCV, each believed to offer distinct effects. This trend signifies a shift towards personalized wellness.


The overall cannabis market in Canada will continue to grow, with an emphasis on a diverse array of products. No longer confined to traditional THC-rich strains or singular types of edibles, consumers are increasingly seeking out cannabis flower with balanced cannabinoid profiles and edibles offering fast-acting effects. More notably, there’s a discernible shift towards conscious cannabis consumption for wellness purposes among individuals.

Frequently Asked Questions

Who can benefit from buying CBD-dominant cannabis strains in Canada?

CBD flower alleviates symptoms of anxiety, nausea, vomiting and other conditions, which is why many users seek this type of strain. It also serves as an alternative for those who may be sensitive to THC or simply wish to integrate cannabis into their wellness routine without experiencing “high” effects.

Is it difficult to find CBD strains?

CBD can alleviate symptoms of anxiety, nausea, vomiting and other conditions, which is why many users seek CBD products. It serves as a valuable alternative for those who may be sensitive to THC or simply wish to integrate cannabis into their wellness routine without experiencing psychoactive effects.

In North America, where THC-heavy strains dominate, the cultivation of CBD-rich varieties demands exceptional care and dedication. In light of these challenges, many growers—commercial enterprises or artisanal cultivators—are increasingly diverting their efforts toward more promising avenues within the industry.

Are CBD strains the same as CBD hemp flower?

Due to the shortage, many online dispensaries are incorporating CBD hemp flower as CBD flower to cater to the market’s demands. Hemp flower cultivation involves distinct conditions compared to traditional cannabis crops, which is why it has inherently lower THC content. A strain qualifies as hemp if it contains 0.3% THC or less, a standard often shared by CBD strains.

Authentic CBD flower commands a premium price, whereas hemp flower offers a more economical alternative.

How much THC is in a CBD flower?

The exact ratio can vary between different CBD-rich strains. Some CBD-rich strains have low levels of THC. Understand that while CBD flowers may contain THC, the presence of high CBD levels tends to offset its effects. The interplay between CBD and THC is quite intriguing, often characterized by experts as a modulating action. This can prove immensely useful for individuals seeking the benefits of THC. 

CBD hemp flower must only contain 0.3% or lower THC amount.

What is it like to smoke high-CBD flower?

There’s a discernible change in mood, though it’s not a drastic shift that prompts excessive chatter or renders you glued to the couch. It’s a subtler sensation that nurtures a sense of general well-being. Low-THC cannabis promotes a relaxed state within the body and embodies the healing properties of holistic medication.

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