Opening a business is exciting and filled with new opportunities, but do you know how to market your new business to attract customers’ attention right away?
Especially if you’re trying to get your new business off the ground there are quite a few things that you should add to your marketing strategy. It can be a bit difficult when just starting out but having time and dedication will really help your marketing.
Keep reading for our guide on seven of the easiest ways to attract customers to your new business.
1. Find Your Target Audience
The best way to drum up business when you’re first starting out is to find your target audience. Your target audience consists of the people who will be purchasing your products and doing business with you.
Finding your target audience isn’t as hard as you may think as long as you ask yourself a few questions. Start off by asking yourself what age bracket will be interested in your company. You should also ask yourself if more males or females will be interested in your products or if gender doesn’t matter.
Once you’ve discovered your target audience, then you will know where to advertise to reach them. If your target audience is the middle-aged generation, then you may want to advertise more on Facebook. On the other hand, if you’re trying to reach out to millennials, then you will want to head over to Instagram to do a bulk of your advertising.
2. Use Your Network
Networking is a huge part of the business world and if you’ve already made a few connections then this is a great place to start marketing.
Reaching out to people you already know and letting them know about your business is a great way to attract new customers. The people you know can then tell the people they know about your business and so on.
As a business owner, networking is a must and you should use the connections that you already have to build even more connections. You should also remember to never stop expanding on those connections.
Word of mouth is a great way to attract new customers to your business. People love getting referred to a certain company because they feel as if that company can be trusted.
3. Pay Per Click Advertising
Another great way to attract customers to your new business is by looking into pay per click, or PPC, advertising. This is a type of advertisement where you only pay when someone interacts with the ad on a social media platform or website.
When it comes to starting your business you will want to make sure that you’re getting the most bang for your buck when it comes to PPC advertising. This is why many people turn to PPC management services so they can make sure that their ads are reaching their target audience.
If you’re looking for help with your PPC advertising, then make sure to check out PPC management pricing so you can be sure that you’re getting a good price. You may be surprised to find that turning for help with your advertising can make you more money in the long run than trying to do everything on your own.
4. Use Reviews to Your Advantage
As a new business, gaining online reviews is necessary. Potential customers will be able to use other customers’ reviews to see if they want to work with you.
Give your current customers incentives when it comes to leaving reviews online so you can gain some quickly. Another way to get reviews is by just asking customers to leave a review if they enjoyed working with you.
Be sure to remember that not all reviews must be good! Of course, you will want the majority of your reviews to be 5 stars, but sometimes a few lower reviews can show the authenticity of your company. Use negative reviews to constantly improve your business and show that you’re company is always growing!
5. Use Incentives For New Customers
Besides using incentives for your customers to leave online reviews you can also give them incentives to shop with you! Giving new customers a discount code or coupon for 15% off is a great way to attract new business.
People enjoy saving money so if they feel like they’re getting a deal then they will want to work with you. Plus, after you make the first sale with a customer, then there is also a chance that they will want to work with you again if they liked your product or service.
When giving incentives it may seem like you aren’t making the full amount but when you’re just starting out you should want to gain loyal customers who will continue to work with you.
6. Create Shareable Content
If you’re just starting your business in 2020, then it is a must for you to create social media accounts as well as having a blog on your company’s website. These are all ways that you can gain more customers and can help with your marketing.
One thing that you should be doing on these platforms is creating content that is interesting, relevant, and can be shared. When you create shareable content, then you’re helping to give yourself free promotions.
Your followers will want to share your interesting and relevant content with their followers and then more and more people will be exposed to your company.
Shareable content can be funny, informative, or anything else that pertains to your business that potential clients would be interested in!
7. Work With Influencers
Speaking of social media, another great way to get new customers is by working with social media influencers. Social media influencers are people with a large internet following and when they talk about or promote your brand you will find that their followers come flocking in.
Working with social media influencers can make a huge impact especially for a business just starting out. Make sure that you’re finding social media influencers that fit with your company’s image so you can be sure to attract the right kind of business.
You should also know that certain influencers will expect a certain payment. If you’re looking into a smaller influencer, then they may be okay with receiving the products for free as payment. On the other hand, a larger influencer will expect some form of cash payment when it comes to promoting your products or services.
Attract Customers to Your New Business
If you’re just starting out in the business world, then there are plenty of different ways that you can attract customers to your new business. Make sure to have a marketing strategy ahead of time so you can start your business off on the right foot.
Make sure to bookmark our blog if you’re looking for more helpful business advice!