How Does Social Media Help You Create An Online Presence?

The popularity of social media is no new phenomenon and its influence continues to grow as new accounts are created each day. Currently, there are more than three and a half billion unique users of social media – that is almost half the number of people in the world and there are no signs that the growth in the number of users is slowing down. Now, more than ever, is the time to be getting involved in social media, especially if you are looking to use it as a means to get more attention for yourself or a project you are involved in to some extent. Given the vast potential audience out there, as well as the opportunity to share your ideas with people that you would never come into contact with on a daily basis, you have everything to gain and nothing to lose.

The race to get a large number of people interested in your profile and its content has led to a surge in the competition for engagement from other users. As a result, it is possible to find websites like that offer users the chance to pay for some of the interactive features that help boost users’ popularity. Before we delve further into explaining this part, first you should consider the reasons why social media can help.

An opportunity to show off what you are about 

The different social networks offer different opportunities to users in terms of how they can display content and the type of content itself. People who are interested in text-based content tend to prefer Twitter while Instagram is the place to go if you are looking for content that focuses on pictures. The other leading light among the major social networks, Facebook, tends to look for a balance between both formats. Every social network has different ways to present content and, with the right amount of creativity, some really unique presentation layout can be designed. The rise of the Stories format has been a key step forward as it allows users to mix photos and videos in a chronological order and detail things as they are happening in real time. It is also worth mentioning that Stories are only available for twenty-four hours. Therefore, it keeps users on their toes as they feel the need to check out any content uploaded in this format as they may miss out on something important. The use of Stories is a popular way to have people regularly interact with your profile. Depending on what you have to offer, social media can be the platform for you, whether you are a social activist, an artist, a politician or an entertainer, among others.

A way to communicate directly with people who might be interested

Social media also allows users to interact with each other through private messages and public comments. This gives people the chance to really communicate with each other and build a real rapport. In the case of businesses that use social media to promote themselves, this ability goes a long way to building strong relationships with loyal customers as well as potential ones. Communcating directly with other users enables you to show a real, human side to your online persona and shows that you are ready to pay attention to users with concerns. It is important to take the time out to respond to those who make an effort to get in touch with you. Word-of-mouth also plays an important role in social media so developing a positive reputation when it comes to being approachable will go a long way to boost your profile.

You are able to go up against competitors

Social media is a great way to level the playing field as it is free to use. With this being the case, anybody who is looking to take on their rivals can do so with ease as the only thing stopping you is the limits of your imagination. This means that even the smallest set-ups can take on the biggest corporations with far greater resources. Social media also makes it easy for people to keep track of what their rivals are doing and can serve as a source of inspiration. Similarly, you can get more attention for yourself by interacting with your rivals and following them as this will associate you with them and put you on the radar of their followers. As your rivals, they are bound to have followers that are interested in your content and, therefore, by getting on their radar, you may gain some new followers.

Paying for social media features

As we mentioned at the beginning, there are a number of people who are paying for social media features. This is because the number of users and the demand for engagement leads to an increasingly more competitive social media environment. In order to get the attention needed to make an impact, some users feel that outright buying features is the way to go. This is the only way to guarantee the levels of interaction you desire so it may well be worth investing in.