When you are writing content for your company website or blog, SEO has to be something that is always on your mind. Why? Well because search engine optimization is the process of getting your content to rank higher in organic search results, which can help drive more traffic to your site. As some businesses have already learned, not being seen on the internet can be a huge problem! If someone does a Google search for something related to your company, there’s no better chance of getting them to visit than if they first see you in the top three listings of an organic search result. The latest information from one leading sydney SEO provider shows that 54% of small to medium businesses in Australia and the United States are investing at least half of their total digital marketing budget towards search engine optimisation.
How to Improve Your Corporate SEO
Follow these simple tips to improve your corporate website’s SEO and outperform your competitors:
Create a Google My Business account
The first thing you need to do is create a Google My Business account if one doesn’t already exist for your business. This will allow you to more easily edit the information about your company, as well as upload photos and verify that you are who you say you are by filling out the ‘About’ section of the website. To create GMB page or optimize it, you can opt for a suitable SEO packages.
Improve on-page SEO
On-page means anything related to your website content itself. No matter what type of site it is, there are ways to improve organic search engine optimization here. Think about how people might search for a topic related to your site or industry and then try adding those words into some of the basic elements on each page. Write engaging titles using keywords, create a description with a call-to-action to spark interest, use internal linking to connect related articles, optimize alt tags on images and make sure everything is spelled correctly!
Develop compelling content
Also known as ‘content marketing,’ this SEO strategy aims to create informative content that will attract readers and encourage them to share your stuff. If they like what you’re writing about, they’ll use social media or other sources to link back to your content. That means when their friends search for the topic they shared, your website might pop up in the results and it drives more organic traffic!!
Be Active on Social Media
You probably already know how powerful social media can be. It’s free marketing for your company! Make sure you are engaging with people by liking, sharing, and retweeting content that is relevant to your field of expertise. The more you engage on social media, the more people will see you and potentially link back to your website or share your content!
Improve off-page SEO
Don’t forget that it isn’t just your website itself that needs to be optimized for organic search results. There are other factors like where you show up in local searches (Google Maps) and mentions of your company name by people on social media sites or their own blogs. So go ahead and encourage customers to tag photos with specific hashtags, write reviews about your business on Yelp! And other platforms, share links on StumbleUpon, Delicious, Reddit… the more links back to your site the better!
Optimize for voice search
Make sure you are optimizing for voice search! We are seeing more and more people using their smartphones or devices to ask Google questions. This is different from just typing in a question on the search bar. So instead of keeping your content only available when they’re on the computer, try adding some helpful information that will answer common smartphone-based questions like ‘What’s today’s weather?’ or ‘Where can I find the closest pizza joint?’ This way, your website appears as a helpful answer when someone speaks those questions!
Focus on mobile-first indexing
If you aren’t completely mobile-optimized yet, it’s probably time to get on top of that. Google is planning to shift towards indexing sites based on the mobile version instead of desktop. So make sure your site renders properly on different devices and can be easily read by search engine bots! If there are any issues, put together a plan to fix everything before it becomes an issue. This will help bring in more organic traffic and increase your brand awareness through mobile users.
Target local keywords
As you might already know, Google gives preference to local search results. If your business services customers in a specific area, you are more likely to show up when someone nearby searches for keywords related to what you do! Identify the keyword phrases people would use when searching for businesses like yours and include them in any online profiles or information about the company.