Is Facebook Still The Best Way To Market Online?

Facebook is undoubtedly one of, if not the best way to market online. This may come off as a surprise to you since people say they don’t use Facebook, but researches show otherwise.

Facebook remains one of the leading social media sites of all time. Not only does it own other popular social media sites like Instagram and Whatsapp, but it also has 2.74 billion active monthly users, and you are sure to see positive results from marketing your services and products there.

Benefits of Using Facebook to Market Online

There are a plethora of benefits you can get when using Facebook to market online. The biggest advantage is its scale; their massive data collection helps in reaching very specific audiences and has more potential to reach the middle/top of the funnel audience.

Some of the benefits of using Facebook for marketing are:

Ad Placements

Facebook allows you to place your ads in numerous places, like feeds, stories, streams, Messenger, etc. You can choose either of these platforms or even use all of them to market yourself to a huge audience.

News Feeds: When you use Facebook ads, your ads will appear on people’s timelines, meaning that people will discover you and your business as they scroll throw their feeds.

Stories: If you want your ads to appear on stories, your ad will show up as a full-screen vertical ad in between other stories as people are going through them.

Streams: In-stream ads often play when users watch videos on Facebook and Instagram, and you can gain peoples’ attention by using this to your advantage.

Messages: If you visit Messenger from time to time, you will notice that they display sponsored messages on the app. With the help of this, you can reach a wider demographic audience since a lot of people use Messenger more than Facebook.

Automatic Placements: With the numerous places you can add your advertisements to; it can become tedious to select the places manually. This is why Facebook also has the Automatic Placements option where you can show your ad to more people while simultaneously managing your budget.

Target Audience

Other than allowing various ways to advertise yourself, you can even advertise yourself to a targeted audience through Facebook. Through this, you manage your ad budget by only choosing the people who might be interested based on factors like age, locations, engaged pages, previously clicked ads, etc. This ensures that you get the middle to bottom of the funnel audience.

Customized Audience

While a Target audience helps you get brand awareness, a Customized audience allows the people who already know your business get familiarized with it. With Facebook, you can send customized emails, product offers, and discount details to them so that they can see your business more often.

Lookalike Audience

Facebook can help you find audiences that are similar to your existing customers by taking insights from them and using that to target new people who have the potential to become customers. By using Facebook’s machine learning to target the right audience, you will maximize the popularity of your own business.

Paid Advertisements

If you ever feel that the free advertisements on Facebook are not doing enough for you, you will be glad to learn that they have a paid advertisement option as well. This allows you to further narrow down your targeted audience and increase the reach of your business o that they reach the right people.

Advertisement Analysis

Facebook can analyze the effects of its advertisements and help you improve, making it one of the most useful tools for beginners. They can analyze the performance of your ad campaigns in Ad Manager for you so that you can use the insights gained from them to refine your ads and focus on boosting your reach.

How to Use Facebook for Marketing?

Using Facebook to market online is quite easy. You could create business pages, put up ads, promote posts, sponsor stories, and even hold contests, making it a great way to market your brand online.

Make Facebook business pages

The quickest way to reach an audience on Facebook is to make a business page. It builds your identity and brand reputation and helps others feel connected to you. The more active you are in terms of keeping your audience updated, the better chances you have of attracting new customers.

A factor that makes Facebook the best way to market online to this day is that it gives you this opportunity to put yourself out there. You can customize your page, and share content or offer services that you know your audience will like, and the Facebook algorithm will make sure it reaches the right people.

Put up ads for your products and services

Another great way to promote your products and services through Facebook is by Facebook Ads, also called Marketplace ads. These ads appear as headlines with images, and once a user clicks them, they are directed to another Facebook page or an outside website.

By advertising your business through ads, you will be able to target a wide pool of audiences based on demographics like age, location, interests, etc. You will be able to set ad budgets and measure the performance of your ads, thus proving to be a great online marketing solution.

Promote certain Facebook posts

Facebook has a feature called Facebook Promoted Posts which allows business owners to pay a certain amount of flat rate and have individual posts reach more people and gain more impressions than others.

Using this, you can make sure your customers are seeing the post on their news feeds even if they are being swamped by other posts.

Show customer interaction

Word of mouth works wonders when marketing on social media. Hence, you can sponsor your customers’ stories so that they can spread the word about you to their friends. Using customer interaction to your advantage can surely help you gain a broader audience.

If paid promotions do not work for you, don’t worry, Facebook can help you in terms of this too. When customers like a page, Facebook shows their likes to their friends, which is a great way to gain the trust of newcomers.

Conclusion: Is Facebook Still The Best Way To Market Online?

Yes, Facebook is an incredible way to market online since there are countless opportunities there. Not only does Facebook have a large scale of audience, but they also have numerous features that make promotions a breeze.

Facebook is especially helpful if you are looking for ways to market tour local businesses. Its wide-scale reach provides a local marketing solution like no other and can be used to maximize audience reach if done right.

So, what are you waiting for? Start online marketing on Facebook right away!