Domain Authority is a proprietary metric system created by SEO leader, Moz. DA is a number that measures your website’s potential Search Engine result page rank, in comparison with that of your competition.
When evaluating your domain authority, it is essential to know two things: one, it is important to compare ranking with competitors in your industry or niche, and two, DA is not a ranking metric used by Google so it can only influence your Google rank and not directly affect it. It does, however, reflect on your website’s ability to rank well.
When you improve your ranking capabilities, your DA will reflect this and increase in accordance. One is for sure though, it takes time to improve the domain authority. It might seem like a smarter option to just buy some links on the net, but trust us, it will harm your website in the long run. “White-hat” is the only universally acceptable way to get the quality links you need to improve your DA, and should never be replaced by ‘black-hat’ techniques.
It is vital to also have consistent on-page and on-page SEO strategies and to amend them as you see fit. This is a long-term initiative that helps you build organic links and organic traffic, so there’s no weaseling out of the effort for this.
What is on-page SEO?
On-page SEO, also referred to as on-site SEO, is the technique of optimizing web pages to allow improvement in a website’s ranking and helps it earn organic traffic. On=page SEO includes publishing relevant and fresh content, optimizing headline tags, images, and more. This also involves ensuring that your website has educational content, the website is authoritative, and can be trusted by Google bots and users alike.
When it comes to ranking, off-page SEO tactics can only get you so far if your on-page tactics are already failing you. On-page SEO is an important aspect as it allows search engines to understand your website and its content easily, as well as identify whether it is relevant to a search query.
On-Page Tactics To Improve DA
On-Page SEO tactics focus on two sides of improving your website, the ranking part and the customer experience part. Having a great website with quality content, links, fast loading speed, and so on can highly influence your website’s domain authority. Here are some areas of focus to inculcate into your SEO strategy:
1. Content Strategy
You might have seen the phrase, “content is king” a few times by now. This is because every expert will agree that having quality content that appeals to the masses is one of the easiest ways to improve your domain authority. If you put a lot of effort into constantly churning out content that has all the required keywords, links, and tags, but if the content lacks filibuster, no one will visit your site. Working on a content strategy and improving it as you go can be helpful for you to put out relevant and insightful content that more people are attracted to and more websites want to link to. This will improve your DA exponentially.
2. Keyword Strategy
Keyword optimization remains to be one of the cornerstones of SEO even today. You need to understand the different trends of keywords and the kind of keywords that are especially relevant to your niche. Having a keyword strategy can ensure that you pick out only the most searched keywords which can increase your traction. Think about your audience and the kind of keywords they might be looking up, and even look at your competitors to optimize your website’s content around these words.
3. Tags and Meta Description
Adding tags to your content, especially optimizing your heading tags or H1 and H2 tags, can help search engines categorize your content faster. A meta description is a small summary that appears below the URL on a SERP and below the headline on a social post. It describes the content of the page and is written to help the page stand out on the result page. Have an organized strategy to plan out all your heading tags and meta descriptions well in advance, as this is the factor that lures potential customers to your website. A well-defined description with crisp tags can get your site organic traffic and boost its DA.
Alt text refers to a word or phrase that is attributed to a picture file. This is done to ensure that the image file gets indexed by search engine crawlers as they cannot see images. If you use graphics, images, or gifs in your blogs, use alt texts to ensure that no part of your content goes missing. Forgetting to do this might cause you to lower your DA score as major chunks of your content will not be indexed, and the search query will be out-of-context. To improve your DA ranking, ensure that you add alt text wherever it is needed.
5. Internal Linking
Internal linking refers to linking one page of a website to another page within the same website. Internal linking is done to make navigation through the website easier, to ensure proper flow of content, and also to give more context on new blogs. Internal linking is one of the most essential aspects to look into when trying to improve your domain authority. This is because internal links make it easier for both web crawlers and users to easily navigate through your website, enabling everything to be indexed and your consumers to have a satisfactory experience. Internal linking also helps visitors stay engaged and stay on your site for a longer period. You need to have a solid internal linking Strategy and do constant checks for broken links to ensure that your DA improves.
6. Mobile friendly pages
It is extremely important to ensure that all your web pages are mobile-friendly, as more than 60% of all internet users in the world search for things on their phone. You have to ensure that all your pages are mobile-friendly and load at equally high speeds, if not more, than your desktop version. If you don’t get your pages mobile-ready, it can seriously decrease your DA as it can be very infuriating for many of your users and also because Google considers mobile versions of webpages for SEO Schema Markup.
These are a few of the on-page SEO tactics that you can implement in your strategy to ensure that your Domain Authority improves over time and you receive the traffic you deserve. You can use many of Google’s free tools to try and look out for errors on your page, to find content and keyword strategies that could work for you, and so on. Remember, on-page SEO tactics can take you a long way, not only in terms of ranking but also customer satisfaction.
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Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the Associate Director at Stan Ventures. He is a frequent blogger who keeps a tab on the latest updates in the SEO and technology arena.