There are over 263 million digital shoppers in the United States. By 2024, this number will increase to over 284 million, or about 90 percent of the population.
It’s clear consumer behavior has shifted. As a business owner, you have to be where your customers are; online.
However, the digital marketplace is super competitive. Large e-retailers such as Amazon dominate the market, leaving small businesses to fight over the remaining share. To give your business an edge, you might be considering investing in business SEO services.
It’s already a mistake that you haven’t invested in search engine optimization, but it’s never too late. Continue reading to learn how an SEO service will benefit your business.
Rank Higher in Search Engines
Unless you’re Amazon.com, nobody is going to type in your website URL in their browsers. They can’t because they don’t know your business exists.
Instead, most people go to Google, Bing, or any other popular search engine and type a word or phrase for what they’re looking to buy. The search engine will then return a page with links to the various websites offering the product. From here, the consumer is free to choose whatever business they want, but it’s the first three results that get the most traffic.
What determines which business ranks first, second, third…in that order?
Search engines have algorithms that look at several factors, including keyword optimization, website speed, and mobile-friendliness, to rank the websites. An agency that offers SEO optimization services has the expertise to build and optimize your website for search, enhancing its chances of ranking highly.
The higher your site ranks, the more traffic it gets, and the more sales conversions you’re likely to make.
Improve Customer Experience
A great shopping experience increases customer satisfaction and loyalty.
However, there’s a lot more that goes into offering a remarkable experience than offering a quality product and ensuring your customer-facing reps are friendly. These days, your business’ online experience matters too.
You’ve probably perfected the offline or in-store experience, now you need to improve the digital experience too. Your online shoppers want to access a website with intuitive navigation. They want to chat with your support staff right on the website.
Instead of struggling to put together a quality digital experience on your own, why not let the experts do a sure job for you?
Online Reputation Management
Did you know 90 percent of internet users read online reviews before visiting a local business?
If your business has a bad reputation on the web, potential customers are running away from your business.
Although it takes time to recover from a bad reputation, the consequences won’t be disastrous if you have a business SEO service working for you. SEO professionals know how to manage negative comments and reviews a business gets.
You Need Business SEO Services
If you were on the fence about hiring business SEO services, by now you should have jumped over. Investing in SEO services will not just improve your site’s search rankings but also increase sales and ensure your business maintains a solid digital reputation.
Keep reading our blog for more business tips and insights.