With 2024 just around the corner, now is the time to spruce up your business website in preparation for what will be another great year. In this guide, you can find a simplified breakdown of all the best web design trends to look out for in 2024, whether you’re a fresh startup or a fast-growing company. Let’s take your website from zero to hero!
Accessibility Control Widgets
Accessibility control widgets are going to be huge not just throughout 2024 but for many decades to come — but what exactly are they?
Accessibility control widget: A widget that equips your business website with options and customization features to make it more accessible to people with physical or sensory impairments.
For example, if you were to choose the UserWay accessibility widget, which is one of the most popular widgets on the market, people would be able to visit your website and:
- Adjust the contrast levels
- Change font types
- Stop animations to prevent motion sickness or seizures
The UserWay accessibility widget also has a lot more to offer, so check out this detailed Userway review to learn how the UserWay accessibility control widget can make your website accessible to disabled groups while staying compliant with regulations.
Remember, the internet is a huge place that should be accessible to everyone. Sadly, only 3% of the internet is accessible to disabled people, but your business can start to fight against this and grow your customer base just by implementing an accessibility widget.
The minimalism web design trend continues to go in one direction: upwards.
You can finally say bye-bye to block text and random combinations of colors, as minimalism is officially in. Now, modern business websites are all about simplicity and functionality. Everything is much more stripped back, and there are no unnecessary elements included. Instead, users are provided with only the essentials (i.e., the things they’re actually visiting the website for). This way, it makes for a more pleasant browsing experience where users feel relaxed — not overwhelmed.
Here are a few key pointers for you to follow:
- Implement a consistent color scheme (no more than three colors throughout your entire site).
- Stick with the same font.
- Avoid blocks of text and instead use high-quality images and videos complimented with easy-to-absorb text around them.
Once you nail the minimalist aesthetic, your website will have a much “cleaner” look that both young and old demographics can enjoy.
Artificial Intelligence (AI)
Here’s some exciting news: AI is taking over websites.
For example, you’re now seeing countless companies use AI-based algorithms to detect interesting user behavior trends. From these trends, AI can then make automated recommendations regarding your website structure and design, which then enables you to make quick improvements while providing customers with a better overall browsing experience.
You’re also seeing AI chatbots become increasingly common across business sites, too. In a nutshell, these are computer programs that can provide customer service and helpful advice as if they were human employees. It’s a little scary when you think about it — but the benefits are absolutely endless for businesses.
Integrated Social Media Feeds
As a modern business, you’re probably active on Facebook, Instagram, X (Twitter), and all of the other popular platforms. If so, it’s a good idea to integrate your social media feeds into your website. This will be a hugely popular trend in 2024 and is a great way to create a more immersive experience while also increasing your social media followers. Talk about a no-brainer!
Follow these web design trends in 2024 if you want to truly transform your business website for the better. Have fun and enjoy gaining more customers.