If we say the whole world is streaming more than ever, we are right to a certain extent. 2020 was a breakthrough year in many ways. People were compelled to change their daily lives due to the coronavirus crisis worldwide.
Therefore, people turned to video on demand streaming services in large numbers because of different restrictions like social distancing, self-isolation, etc. globally.
This was one of the main reasons why new streaming services like HBO Max, Peacock, and Binge were launched during the year 2020 and instantly received huge success. The story does not end here as people can still opt for other famous streaming services like Netflix, BBC iPlayer, Hulu, Disney Plus, Stan, Kayo Sports, ITV Player, 4oD, etc., anywhere as per their preferences as revealed by howtowatchinaustralia.com.
How is VOD streaming influencing the world?
As already mentioned, the whole world has turned towards online video on demand streaming platforms. As a result, ISPs from all around the world are facing issues in fulfilling subscribers’ demands bandwidth consumption wise.
Considering the severity of the issue, different online streaming giants like Netflix, Prime Video, YouTube, and others reduced their streaming quality in different European countries at the request of European Union in 2020.
The main idea behind this excellent initiative was to support ISPs dealing with bandwidth supply and demand issues in these countries. Apart from this, ISPs working in different countries worldwide had asked Netflix to reduce its streaming quality.
According to the official response of Netflix, ISPs’ request is understandable keeping in mind that ISPs have established their infrastructure in various countries in different ways.
Hence, the sudden increase in video on demand streaming has negatively affected the performance of ISPs considerably.
VOD streaming is putting a question mark on the future of cable TV
The rise of video on demand streaming services indicates that the future of cable TV does not look promising. In reality, cable TV would have to come up with out of the box strategy sooner or later.
Otherwise, the cable TV industry will not be able to compete with its competitors in the coming years. It means video on demand streaming pattern is putting a question mark on the future prospects of cable TV big time.
How has VOD streaming conversely affected the growth of the TV industry?
Online streaming services are the main culprit behind the decline of TV channels’ viewership. For instance, Netflix is a leading media platform that helps its users watch exciting TV shows on a wide range of devices straightaway.
So, it would not be wrong to say Netflix has transformed the way viewers access TV shows these days. They do not have to rely on their conventional TV sets to stream TV shows on a certain day and time.
Therefore, viewers are preferring to use online streaming services than cable TV because they do not want to pay for content they are not willing to watch. Besides, they are interested in watching original content.
This was another reason Netflix invested a whopping amount of $13 billion in 2018 to produce original TV shows and other media content. That’s how Netflix is creating obstacles for the TV industry in reality.
How are online streaming services making things difficult for cable TV?
When you subscribe to any streaming service of your choice online, you know what you will get in return. It is obvious that you will experience so many interesting features on multiple devices like offline viewing, original content, simultaneous streams, compatibility, etc.
Netflix, Prime Video, and other streaming services have been offering offline viewing features to their subscribers for a while. The said feature does the job for you when you want to stream your favorite downloaded shows, movies, documentaries, and other content on your desired devices without using mobile data or Wi-Fi internet connections.
Offline viewing is a blessing in disguise for viewers who are habitual of facing problems like low bandwidth, buffering, freezing, and others on a continual basis.
Original content has become a unique selling point (USP) for famous streaming services like Netflix, Hulu, Prime Video, Disney Plus, etc. For instance, you can watch numerous famous shows like Stranger Things, Resident Evil, Witcher, The Mandalorian, The Expanse, and others on these impressive streaming services hassle-free.
Apart from this, you can watch movies and documentaries based on different genres such as romance, comedy, adventure, action, thriller, horror, science fiction, all in one place without any difficulty.
All these amazing titles and content related to various genres motivate viewers to prefer online streaming services over cable TV. Therefore, we can expect that more and more streaming fans will consider using online streaming services to watch their favorite content under their budget.
Simultaneous streams or multi-logins is an icing on the cake for subscribers who want to share their account credentials with their loved ones as and when needed.
This way, your loved ones or friends will not need to subscribe to the same service separately to access TV shows, movies, and documentaries on their devices.
Compatibility is another impressive feature that entices users to go for video on demand streaming services. All the latest streaming services, be it Disney Plus, Peacock, HBO Max, Apple TV Plus, and others allow you to watch media content on a wide range of devices. You can consider such devices in the shape of Windows, Mac, Android, iOS, Android TV, Apple TV, Smart TVs, Google Chromecast, Amazon Fire TV, Amazon Fire TV Stick, Blu-ray players, Gaming Consoles, etc.
Wrapping Things Up
The trend of video on demand streaming will keep progressing in 2021. As we are living in the COVID-19 era, we are dependent on online streaming a great deal. The arrival of new streaming services like HBO Max, Quibi, Binge, etc. suggests that people have numerous options when it comes to streaming content via VOD services.
Considering the importance of media consumption in our lives, this trend will reach new heights in the coming years. In short, VOD streaming has influenced the whole world in different ways as mentioned above and will continue to do so in the years to follow.