What Are Artist Managers?

Developing a successful career as an artist can sound like a daunting and hard to navigate task. Many people say that being successful in an artistic field is based on luck or being at the right place at the right time. Surely there has to be a better way, right? Luckily, there are artist managers who have the expertise to help launch careers. Here are some of the things artist managers do for their clients.


Professionals like manager Jordan Kurland have experience with numerous artists. With this experiences comes invaluable knowledge and connections that would otherwise take years to cultivate by yourself.

Booking Gigs

Booking gigs is extremely important to a performer’s career. Not only is it a stream of revenue, but it’s an excellent way to get your name out there and develop a fan base. Unfortunately, finding them can be difficult on your own. Managers help find and schedule performances for their artists using skills and relationships that the artist may not otherwise have at their disposal.


Jordan Kurland says, “Artists want to be around other artists.” Surrounding yourself with individuals whose passions and goals are similar to yours makes you more likely to succeed and have fun doing it. These experts are available to help brainstorm nearly anything, such as album release strategies or cover art ideas. Just having someone to bounce ideas off of can be a huge benefit for your career.

Business Operations

The administrative side of being a performer can be a big roadblock for some. You may not have the business expertise that a manager has, or you may not have time to focus on financial records, contracts and schedules. Allowing an expert to do these tasks frees up more time for an artist to work on their craft.

Artist managers can help jump start new careers or cultivate and assist with existing ones. No matter what stage you are at in your occupation, having a knowledgeable team in your corner can make all the difference.