10 Fascinating Facts About Dos Equis The Most Interesting Man in the World


When it comes to iconic advertising campaigns, few can rival the impact of “The Most Interesting Man in the World.” Created by Dos Equis (Dos XX), this character quickly became a cultural phenomenon. Here are 10 fascinating facts about the man who captured the world’s imagination.

If you are interested to learn more about the story of the beer, you may read our post about the interesting history of Dos XX beer.

1. Character Origin

“The Most Interesting Man in the World” was the brainchild of the marketing agency Euro RSCG. They crafted this unforgettable character for Dos Equis in 2006, forever changing the landscape of beer advertisements.

2. Portrayed by Jonathan Goldsmith

From 2006 to 2016, American actor Jonathan Goldsmith brought the character to life. His portrayal was so convincing that it became hard to separate the actor from the role.

3. Catchphrase

The campaign’s catchphrase became legendary: “I don’t always drink beer, but when I do, I prefer Dos Equis.” This line resonated with audiences and became a staple of pop culture along with many of the quotes from the commercials.

4. Signature Sign-off

Each commercial wrapped up with Goldsmith’s character offering sage advice to viewers: “Stay thirsty, my friends.” This sign-off became synonymous with the character’s charm and wisdom.

5. Character Traits

Depicted as a man of extraordinary experiences, “The Most Interesting Man in the World” was shown doing everything from wrestling bears to winning arm-wrestling contests. His life was a tapestry of unparalleled adventures.

6. Popularity

The campaign’s success was meteoric, propelling Dos Equis to become one of the fastest-growing beer brands in the United States during its run.

7. Cultural Impact

The character transcended advertisements, becoming a cultural icon. He inspired countless internet memes and parodies, cementing his place in modern pop culture.

8. Jonathan Goldsmith’s Background

Before donning the mantle of “The Most Interesting Man in the World,” Jonathan Goldsmith enjoyed a long career as a character actor, with roles in numerous television shows and movies.

9. Campaign Evolution

In 2016, Dos Equis retired Goldsmith’s version of the character and introduced a new actor, Augustin Legrand, to continue the legacy. The younger version aimed to bring fresh energy to the enduring campaign.

10. Charitable Work

Leveraging his newfound fame, Jonathan Goldsmith has supported various charitable causes. He has worked with the Morris Animal Foundation and the Stella Link Foundation, using his influence for good.


“The Most Interesting Man in the World” is more than just an advertising icon.  He is a symbol of adventure, charisma, and timeless appeal. Whether it’s his memorable catchphrases or his larger-than-life persona, the character continues to captivate audiences around the globe. Stay thirsty, my friends, and never stop exploring the fascinating stories behind such legends.

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