Running a clothing brand requires knowing how to appeal to potential customers online. Here are tips on marketing fashion online for small businesses.
In the United States, approximately 76% of people shop online. Many companies already use social media to show off the latest fashion trends or offer style guides on their blogs. With so many digital strategies at your disposal, the opportunities are endless.
Are you marketing fashion online to boost your brand?
Failing to market your clothing brand successfully could cost you valuable customers. With a smart strategy, you can market your brand, attract more customers, build your business!
Sound like a plan? Keep reading to discover the seven tips you need to communicate with customers online!
1. Keep Branding Consistent
Before using any of these tips for marketing fashion online, make sure you have an established brand. Your brand is a combination of visual and non-visual components. For example, you’ll need to consider your logo, color scheme, tone, and voice while using online promotions.
Once you make these decisions, it’s important that your brand remains consistent across all marketing channels. Inconsistency can cause confusion.
Imagine visiting a website that has one design style, only to find a completely different aesthetic on an internal page. You might think you’ve landed on a different website.
Meanwhile, customers might fail to associate your social media accounts with your online store.
A consistent brand will help brand awareness and recognition grow. As people become better associated with your brand, you can begin to develop brand trust. In time, that trust will become brand loyalty.
Once customers begin to trust your brand, you can retain customers and generate repeat sales!
2. Invest in Your Website
Almost 80% of customers research a business online before visiting or purchasing. However, only 50% of businesses have a website. One of the best ways to communicate with customers online is to invest in a wow-worthy website.
Make sure your website shows off your brand with pride.
As you build out a new website, it’s important to consider current trends.
For example, it’s important to have a mobile-optimized website. A site that isn’t mobile-optimized is difficult to use on smaller screens. By optimizing your site, you can increase online mobile sales.
If your site isn’t optimized, however, you could risk frustrating and losing visitors. This could result in a high bounce rate and a low clickthrough rate. These metrics could hurt your ranking on search engines.
A lower ranking will make it more difficult for people to find you online.
3. Use PPC to Market Sales
Pay-per-click (PPC) advertising allows you to market your fashion brand on search engines like Google. You can also display eye-catching visual PPC ads on Facebook, Instagram, or LinkedIn. PPC is a cost-effective marketing strategy that will help you attract online shoppers to your store.
In fact, PPC visitors are 50% more likely to make a purchase than organic site visitors.
You can create text ads, video ads, and animated visual ads to attract website visitors. Then, you can have these ads displayed based on the consumer’s behaviors, interests, or targeted keywords.
For example, let’s say a customer is looking for a prom dress. You can target the keyword “prom dress” as well as younger audience demographics. Then, your ads will display in front of these customers.
Do you have a new product line or seasonal styles? You can also use PPC to advertise different types of clothing.
Unlike print advertising, PPC advertising makes it easy for you to make changes. That way, you can display campaigns for a short timeframe, making PPC ideal for fresh campaigns.
4. Remind Shoppers Using Emails
Do you often have online customers who abandon their carts without making a purchase? You can use that as an opportunity!
There are many digital tools that will allow you to push shoppers to complete a purchase. For example, you can have a pop-up appear before they leave your site reminding customers there are items in their cart.
You can also have email campaigns, remarketing ads, and social reminders appear for these customers.
Remarketing ads are a type of PPC ad that appear in front of previous website visitors. By using remarketing ads, you have a second chance to make a sale! That way, you don’t miss out on potential customers.
5. Leverage FOMO
When marketing fashion online, don’t miss the opportunity to use the fear of missing out (FOMO). Adding urgency when using online promotions can help you push consumers toward a sale.
Let them know when you’re running out of certain products. You can also use pop-ups to inform customers that you have a short-term sale on their favorite brands. Otherwise, let customers know you’re offering free shipping, surprise gifts, or other exclusive.
Then, let them know they do not want to miss out on this special opportunity.
Try adding a timer banner to the top of your product pages. As that timer counts down, customers will feel the need to make a purchase before it’s too late.
6. Get Vlogging and Blogging
Videos and blog posts are a great way for you to communicate with customers online. You can use your content to show off your fashion sense. For example, try creating a style guide that features some of your latest items.
Vlogs and blogs can act as educational tools for your shoppers. It can also help them view your products in a new light. As you educate your audience, you also have a chance to boost sales.
In fact, adding a video to your landing pages can increase conversion rates by 80%. Meanwhile, 64% of customers are more likely to buy a product after watching a video.
Make sure to post on a schedule. You can also use search engine optimization (SEO) to make it easier for people to find your content online.
7. Stay Social
As you start creating content, offering sales, and bringing in new fashions, let your customers know. Marketing with social media will give you the chance to connect with customers. As engagement starts to grow, make sure to respond and let customers know you’re there to help!
Don’t forget to respond to your customer’s wants and needs. For example, you can shop here to find products that are relevant to current social events.
Make a Statement: 7 Tips for Startups When Marketing Fashion Online
Discover success online! With these seven tips, you can start marketing fashion online and attracting new customers. As your marketing improves, your business will, too!
Searching for more tips? Check out the Fashion section of the blog today!