The world’s most popular social media platform is not just for self-promotion, but it has become a place to discover new talents and ideas. Though everyone can use this platform for different reasons, what you should know about Instagram is that if you really want to get the most out of it, you’ll need to find your niche market.
The use of social media to promote your business can be a very profitable venture. Instagram is probably the fastest growing social network out there right now, so it would be remiss not to try and leverage that for growth. The first step towards doing that is to grow your number of followers on Instagram.
In this article, we’ll explain what a niche market is and how you can start on Instagram.
1) What is a niche market?
A niche market means a particular group of people who share similar interests or characteristics. When it comes to Instagram, if your account aims to attract a specific type of audience with specific needs, then you’ve found your niche market. Before starting out your Instagram first you have to fully optimize your account and get more likes and followers.
2) Understand that Instagram is a social media platform for everyone
It’s no secret that Instagram is a social media platform mainly used by people under the age of forty-five. With this in mind, it seems like the vast majority of users on this site are young and hip. Many people think that the only way to become popular on Instagram is by posting selfies and landscapes, but this isn’t true at all. There are many types of niches you can search through on this image-based site.
3) Start with your interests
“I want to start with Instagram, share my interests like foods and traveling.” You might be interested on some other things, but you need to take care of the first step. If you are still having trouble with what niche to target on Instagram, start by exploring your own interests. For example, if you love dogs, start an account dedicated to them. If you’re a baker, share photos of the delicious pastries you make at home. Take an inventory of all the things that interest or inspire you and start from there.
4) Find a support group
In building your Instagram account, don’t forget about the people who will be following you from the start. Reach out to them and find ways to interact a little more closely with them. Start by asking questions of your followers, such as “What kind of posts would you enjoy seeing more of?” and “What kind of content should I avoid posting?”
5) Engage with as many accounts as you can
Once you start following other accounts, try to engage with them, too. Respond to their posts and encourage your followers to do so as well. The more active you are on Instagram, the more likely it is that people will get to know you and start following you.