Many people think about the logo when they hear a brand name. But the truth is that a brand comprises several other factors: its means of recognition, identity, reputation, and quality. For instance, coca-cola and Apple have a big fan base, and even the people who are not fond of their products are well-acquainted with them. It is because an iPhone is often regarded as an expensive, voguish, and high-quality product. Similarly, coca-cola is a popular choice in soft drinks. Due to their reputation, their items are a common topic of discussion. However, it takes strategy and efficacy to build a brand. Though some entrepreneurs prefer to complete each step on their own, you can receive professional assistance by referring to a creative branding company.
A good company can take your burdens away and ensure that your brand is an ideal one. This guide will help you assess what branding includes and what you can expect from a creative branding company.
What Does Branding Entail?
Though people’s ideas for their brands differ, there are some crucial aspects that every successful brand has.
Brand Name
If picked smartly, the brand name can be the most powerful tool of your business. It can help you build a positive reputation, attract hundreds of customers, and generate revenue. A brand name should establish the credibility of your products or services and inspire confidence.
Logo
A logo is the most common way of identification of a brand. For example, the bitten apple for Apple, the swoosh for Nike, the yellow “M” symbol for McDonald’s, and the siren for Starbucks represent their business. When people view a famous company’s logo on any item, they immediately connect the dots. So, you want to make sure that your logo is unique, creative, and meaningful. The siren on the Starbucks coffee cups represents the company’s connection to the Seaworld, and the McDonalds logo with its golden arches is easy to spot due to the vivid colors. This way, you can also communicate your ideas and visions to the designer and ensure that they implement them.
Positioning statement
Also, interchangeably referred to as motto, a positioning statement best captures the vision of the company. It provides the customers an understanding of what the brand stands for, what it seeks to achieve, and how it can make a valuable addition to their life. Researching the positioning statements of famous brands can diversify your choices. A typical example is the “I’m Lovin’ it” motto of McDonald’s. It reflects positively on the taste of their food and implies that customers continuously provide positive feedback. If you select the right branding agency, they can encapsulate your vision in a short phrase.
Style
Every renowned brand has some stylistic elements that are unique to it. These include everything from typography to font size. The color palette you choose will significantly mold how people react to your brand. For example, yellow themes can connotate happiness, and ocean blue will radiate calmness. Professional branding companies hire many designers equipped with the latest knowledge and tools that will help you pick the perfect style for your brand.