Unlike many other activities taking place in a business, marketing is the most dynamic activity. There isn’t a specific set of rules to follow, and even if there is, it keeps changing every now and then. That is how dynamic marketing actually is!
For instance, no one could have thought of something called ‘Digital Marketing’ back in 2008. But with the advancement in technology, it has become one of the most trending topics in the field of marketing. It is because of this reason why; the marketing department of any organization is always struggling to cope.
One just cannot rely on the old and contemporary methods anymore because every day there is something fresh brewing. So, to give you a sneak-peek here’s a list of new marketing trends to look forward to in 2021:
1. Neuromarketing
Fairly new in the arena, yet amongst the most inspiring digital marketing trends of 2021. As the name suggests, Neuromarketing involves analyzing a person’s brain activity and nervous system to determine what type of content is the most engaging for them. This is not just a new and innovative marketing strategy, but also a deeply insightful one.
2. Video Marketing
Videos have been the talk of the town and are only expected to grow in the near future. Most successful organizations making an impact online have a foolproof video marketing strategy generating amazing results!
3. Social Media Marketing
Social Media Marketing is currently the most trending marketing technique for obvious reasons! Social media has become a really important element in the life of people. And since 2018, if not before, brands are constantly engaging in such platforms to yield the best marketing results. Hence, social media marketing has gained ample prominence over the years and is here to stay for a long time to come.
4. Voice Marketing Funnels
Voice Marketing Funnel works on the concept that every consumer who conducts their research online must be treated as an individual with customized needs. This means every individual gets a specific result, which is fully tailor-made for their needs. This is the reason why this form of marketing has achieved and will continue to achieve success.
5. Alternate Search Engines
Well, Google is already way above its contemporaries. And that being a fact, we do not see it collapsing anytime soon. But that should not mean you restrict yourself to just Google. Yahoo and Bing may have toppled, but they still exist, and there is no ignoring that. Also, there are many private search engines that you should consider for marketing purposes.
6. Structured Data SEO
Smart marketers know it: SEO is the ONLY way ahead. It’s only that, this time it has shifted shapes and structures and has come in the form of Structured Data. Structured Data Marketing is predicted to blossom in 2021, and you don’t want to miss this opportunity!
7. Semantic Keyword Research
Remember, you are writing to attract your consumer base and not just for Google. When conducting a Semantic Keyword Research, the trick to success is to keep the user intent in mind, more than anything else.
8. Long Form Content
There was a time when people preferred short bursts of information up on the internet. But, times have changed, and anything below 3000 words won’t get you anywhere close to the top hits. You might think that long posts are rather boring, and no one wants them. But no, they are informative which makes people spend a lot more time on your blogs, increasing higher traffic and improving your Google ranking. Go, ace this trend.
9. Website Security
This is something that needs to be emphasized more and more. Your consumers need to feel safe on your website or else they will never invest in you. Forget the possible leads, even your existing leads will go down crumbling. All the processing must happen within seconds when they enter your website. This is a classic marketing trend – not going anywhere anytime sooner.
10. 5G Technology
This was going around for quite some time now, and in 2021 it is expected to prosper. This unleashes several human and technological possibilities, and you, as a business must learn to capitalize on them.
Over to you…
When it comes to marketing, don’t close doors on opportunities, and don’t restrict yourself to this list. Keep researching and keep working towards that ideal marketing plan in 2021!