Social media marketing is one of the top performing ways to market your business and brand, there are so many people out there doing it, the market often seems oversaturated. Yet, it’s still a growing trend that is providing businesses the platform to grow and reach audiences they never would have dreamed of before it existed. As a business, it’s almost social media law that you have your own branded account (and don’t forget a personal one too). It’s great for following your customers as well as keeping your audience updated with what’s going on in your business behind closed doors. There are some huge brands and businesses who paying to advertise on social media platforms and are now more well known for their social media’s rather than the actual business. The likes of Mayfair Group, Boss Babe and Nasty Gal are all examples of great businesses who have utilised the availability of social media.
Twitter, Facebook, or Instagram, which is the best one to promote your business? How does running social media accounts work? If you’re not familiar with the concept of social marketing or anything marketing related, it may be best to work with experts to get the results you want. A quick way to find experts to work with is by Googling “how to find an SEO agency” and visiting the search results. However, if you fancy giving it a go for yourself, check out the advice and tips below.
The age-old classic platform, created in 2004, Facebook is one of the original social media platforms and despite being older than others, it’s still the most used in the world. Facebook allows users to share statuses, photos and videos with their friends (which are added through finding on the search feature). You can stroll through your feed to see other people’s posts and learn more. As a business, you can utilise Facebook organically or through the ads feature.
Promoting your business on Facebook isn’t easy but it’s a skill that won’t go amiss in the modern world. Choose on Facebook ads, who your advertisement should target – decide according to occupation, age, gender, and even the likes and dislikes someone has. Since Facebook has so much data on their servers that it has collected over the years, as a business you’re able to target people according to what you think will work. It’s a great concept and very impactful if you know how to do it properly. Not only can you promote your business as a whole, but you can target people specific products or items they may need according to their lifestyle.
Facebook owned photo sharing platform Instagram is another popular choice for businesses and brands. In fact, it’s one of the most used social media marketing apps in the world, there are over 1 billion monthly users. Users are free to share photos and videos onto their profile as well as like, comment and share other people’s too.
There is the availability to create both a personal and business account (like Facebook). Instagram is known for graphics and images which is why creative businesses tend to succeed on the platform. If you’re willing to put the effort into your Instagram profile and get followers, it will definitely pay off in the long run when those followers are avid buyers of your newest product or service. Instagram also has a story feature which allows users to share a more personal view, these stories are posted on a separate place to the normal feed and they disappear after 24 hours (unless added to an individual’s/companies highlights). The introduction of stories has been huge in the social media world and this only shows the power of social media.
A professional networking platform for those with careers and jobs, LinkedIn is a highly prestigious social media. If your business is able to promote themselves on LinkedIn efficiently then you will be bound for success. What is key to remember is that, you can’t treat every social media the same. Ultimately, the target audience on LinkedIn is going to be different to Facebook and Instagram. Those who find success on these platforms are able to differentiation between them. Networking on LinkedIn works through creating a professional profile and connecting with others with a simple click.
There are also LinkedIn Ads that you can use to promote your brand if you want to spend money reaching out to people. While LinkedIn might not work for targeting people for eCommerce websites and businesses, if you’re looking towards luxury clients and high-net worth people to put their money into your services then LinkedIn might be the ideal place for you.