If you run an ecommerce business and are struggling to make the sales and revenues that you were hoping for, don’t fret as this article is just what you need to understand how you can amp up your ecommerce sales. Sometimes, despite having a great product and exceptional customer service, online businesses struggle to meet the sales projections they hoped they could achieve. A number of factors go into play here including your SEO efforts, your marketing strategy, your target audience receptibility, and your website’s user interface. As a manager, listed below are some of the steps you can take in order to amp up the sales of your ecommerce business:
1. Conduct a preliminary assessment
A preliminary assessment typically involves going through your entire website and company social media profiles to understand which areas need the most improvement. This may point out serious issues in your company and website which may include unfriendly mobile websites, bad performing customer service representatives, lost orders, poorly functioning order update systems or bad UI and UX. Once a preliminary assessment is complete, you would have a clear picture regarding which areas are performing well. which areas are moderate, and which areas need a complete redo.
2. Conduct research for keywords
It is absolutely necessary that businesses conduct research for keywords in order to identify what their target audience is likely to search for that is relevant to them. If you and your employees are not very experienced in the realm of search engine optimization, it is recommended that you outsource the task or seek help from reputed SEO agencies such as Woocommerce SEO agency. Apt keywords are crucial as all your search engine optimization efforts revolve around your chosen keywords upto a certain extent.
3. Perform competitor analysis
A competitor analysis involves assessing how your competitors rank on search engines like Google for certain keywords, and creating a comparative analysis between you and your competitors to understand which areas you lag behind in and which areas you need to sustain. If there exists a competitor in your niche that you look upto, you should also try to figure how they attain a certain level of customers, and then base your operations and marketing efforts on their techniques.
4. Do on-page and off-page SEO
As an ecommerce business you need to focus on both on-page and off-page SEO practices. On-page SEO practices typically include stating product categories,adding product descriptions, adding internal links and creating relevant content on your webpages. Off-page SEO practices include link building efforts, efforts directed towards building your domain authority, and guest posting. Both on-page and off-page SEO need to be given equal attention if you are hoping to rank high in your SEO score.
5. Add testimonials and product reviews
Adding product testimonials and reviews on your website is essential if you are hoping to increase your sales. new customers tend to buy more if they can see testimonials and reviews from previous customers in your websites. Try offering incentives and discounts to customers on their next purchases if they provide a review for their latest purchase.