Shopify vs Shopify Plus: A Comprehensive Guide

Shopify and Shopify Plus are both e-commerce platforms that serve as a foundation for online stores. They are tools that aid businesses in selling products online, manage inventory, and handle customer relations.

However, although they are essentially the same tool, they cater to different scales of businesses and thus offer a varied set of features. Shopify is suitable for small and medium-sized businesses, while Shopify Plus is designed to cater to the requirements of larger enterprises with more complex e-commerce needs.

Shopify Plus: An Overview

Shopify Plus is the enterprise-level extension of Shopify, designed for larger businesses with high sales volumes and more advanced e-commerce requirements. It offers a multitude of features, such as dedicated account management, higher sales volume handling, and more customization options.

Core Differences between Shopify and Shopify Plus

1. Custom Scripts

Shopify Plus users have the unique advantage of using custom scripts to automate specific business processes. Custom scripts are incredibly beneficial for store owners who wish to provide promotional codes and offers, adjust pricing automatically, or apply discounts.

2. Advanced Reporting and Analytics

While Shopify provides standard reporting options, Shopify Plus offers more advanced reporting and analytics capabilities. This allows businesses to gain deeper insights into their performance and customer behavior.

3. Customizable Checkout Pages

Shopify Plus lets users customize checkout pages to provide a seamless shopping experience that aligns with their brand identity. This helps reduce cart abandonment and increase conversions.

4. Cart Recovery

Shopify Plus offers advanced functionality to recover abandoned carts and prompt customers to complete their checkout process. This includes abandoned cart recovery emails, retargeting ads, and automated workflows.

5. Better Scalability

Shopify Plus is designed to handle high-traffic and high-volume sales, making it a more suitable option for large businesses. It is better suited for large and rapidly growing companies, providing the necessary infrastructure to support their expansion.

6. Dedicated Account Management

Shopify Plus users have access to a dedicated account manager who provides advice on optimizing their e-commerce operations. This dedicated support ensures that businesses can make the most of their Shopify Plus platform.

Pricing Comparison between Shopify and Shopify Plus

The pricing structure for Shopify is straightforward, with different plans catering to various business sizes. However, Shopify Plus is priced differently, with a $2,000 monthly fee in addition to other costs such as transaction fees, online store development costs, third-party services, and add-ons.

Key Considerations before Choosing a Shopify Platform

Before choosing between Shopify and Shopify Plus, businesses should consider their unique needs and requirements. Factors such as cost, ease of use, scalability, customer experience, and the need for customization should be taken into account.

Why Choose DigitalSuits as Your Shopify Plus Development Agency

As a seasoned Shopify Plus development agency, DigitalSuits offers a comprehensive range of services to help businesses make the most of their Shopify Plus platform. Their experience and expertise in Shopify Plus development ensure that we provide the best solutions tailored to your specific needs.


Choosing between Shopify and Shopify Plus depends largely on your business size, sales volume, and the level of customization you require. While Shopify is suitable for small to medium-sized businesses, Shopify Plus offers more advanced features suitable for larger enterprises. With the right Shopify Plus development agency like DigitalSuits, businesses can leverage the platform to its full potential and achieve success in their e-commerce ventures.