Social Media Marketing for Emergency Medical Services: A Guide

Emergency Medical Services (EMS) provide patients with immediate assistance, stabilization, and transport to hospitals, which mitigates the intensity of a medical emergency. However, many people are unaware of EMS and, hence, cannot call them in times of need.

With social media becoming people’s prime source of information on everything, healthcare providers like EMS need to use it to connect with communities and grow awareness about their vital life-saving services.

Let’s take a look at how you can employ social media marketing to promote your EMS:

Optimize your profiles

Your social media profiles should represent your services through your content as well as branding. Make it easy for new profile visitors to identify your official accounts by:

  • Including your logo in posts.
  • Adding your helpline numbers and a link to your location in the bio of your accounts.
  • Write a brief description of your services and availability.

Following these steps will make it easier for people to recognize and contact you when needed.

Inform and engage the audience

Share content about the importance of emergency medical services and give examples of situations where one should call for EMS.

Use a mix of text, images, infographics, and videos to deliver this information. Visual content breaks down dense information and presents it in an engaging manner.

With PosterMyWall, you can design engaging social media content in no time. Browse through the health poster templates, select the ones that you like, and customize them to reflect your emergency medical services.

Here are some examples of other educational content you can share on the socials of your EMS:

  • Tutorial videos on YouTube on how to give First Aid to patients
  • Measures to lower the chances and impact of accidents, such as road safety tips
  • Latest trends and findings in the healthcare world

Sharing this informative content will position you as a valuable resource for all things healthcare, which will lead to increased likes, comments, and shares of your posts.

Highlight your amazing staff

Your staff is your biggest asset. To effectively promote your emergency medical services, you should highlight the expertise of your staff on your social media. You can do this through:

  • Posts for employee of the month, mentioning his achievements and recent career milestones.
  • Posts about new hires, mentioning their past professional qualifications and experiences. You can also add a quote from them to their posts.
  • Behind-the-scenes reels/stories about the training sessions of your staff.
  • Posts and stories about any awards or certificates that your team received for their work from local authorities etc.

Appreciating your staff on your social media has twofold benefits: building your audience’s trust in your service and attracting new talent.

Share success stories

You have the power and opportunities to make a tangible impact on the lives of people. Your social media should showcase that, and tell the stories where you saved the day.

Post pictures and videos of your staff in action to show how they work tirelessly day and night to provide timely relief and safety to patients.

You should also keep track of the mentions of your services on social media. This way you might find user-generated content, where people appreciate your services in tweets, posts, or comments. With the authors’ consent, you can reshare their content on your social media accounts.

User-generated content acts as word-of-mouth marketing and is very effective for promoting a service, as people trust the recommendations of others more than advertisements.

Host lives and webinars

Host monthly Instagram and Facebook Lives to connect with your audience. This way you can have a conversation with them and answer their questions in real-time.

Occasionally, you can also hold webinars to inform your audience about the benefits and use cases of your services. You can either ask your staff members to conduct it or invite other healthcare professionals as guest speakers.

Paid advertising

Paid adverts are a surefire way of reaching out to newer audiences. This is because you would be paying for their undivided attention, and would not have to navigate through the ever-changing social media algorithms.

You can choose the number of days an ad will run based on your budget. Then you can delete or extend it based on the campaign analytics and engagement rates.

Conclusion

Promoting your emergency medical services on social media is imperative for raising awareness about it. Your social media accounts should educate and engage the audience memorably, so they call your services if they ever face a medical emergency.

By following the tips mentioned in this blog, you can craft a winning social media strategy for your emergency medical services.