Mythos beer is a light straw-colored lager beer that is sold in both 330ml and 500ml bottles and cans. It is a Greek beer brand by Mythos Brewery, which is created in 1997. It is manufactured by Olympic Brewery since 2015, which is a subsidiary of Carlsberg Group. There are many breweries located in Greece because beer is a popular beverage choice for people in restaurants, tavernas, and bars. Among the many beers offered in Greece, Mythos beer is one of the most popular.
If you like drinking Mythos beer and want to learn more about it, you’re in the right place. Today, we are going to tell you all about the history of Mythos beer.
Mythos Brewery is the second-largest brewery in Greece. It was established under the name Henninger Hellas S.A. in 1970, and has been part of the Boutari Group since 1992. In 1994, it was renamed Northern Greece Brewery Ltd., as a part of strategy to turn it into a genuine domestic Greek beer company. In 1997, this goal was accomplished by introducing Mythos beer.
When Mythos beer was launched in 1997, it quickly enthused the audience, making it the 3rd beer brand in the Greek market. The recipe of Mythos beer combined the expertise of the Greek Master Brewer of Mythos Brewery and their collaborations with primary European beer schools. This is the time when the success of Mythos beer began.
In 2001, the brewery renamed itself as the Mythos Brewery S.A., when Mythos beer became its primary product. Mythos Brewery got their first major distinction at the beginning of 00s, a Gold Award in the 2001 Interbeeer International Beer and Whiskey Competition.
In 2004, Scottish and Newcastle became major shareholders in Mythos Brewery. And since 2008, Mythos Brewery has been a subsidiary of Carlsberg Group. From 2001 to 2008, Mythos Brewery has been raising its sales in Greece. This led them to exporting Mythos beer to more than 30 countries in the world.
In 2011, another Superior Taste Award was achieved by Mythos Brewery after a blind tasting session. From 2011 to 2012, Mythos Brewery continued introducing new technologies to keep their beer fresh for more extended periods. This includes the DraughtMaster™ Flex 20 and DraughtMaster™ Modular 20 technologies, which enable people to enjoy their Mythos beer more.
The Mythos Radler was launched in 2014 by Mythos Brewery. It is a refreshing mixture of beer and fresh lemon juice. With this innovation, the brewery won the Premium Taste Award. In 2015, Carlsberg Group reformed Olympic Brewery after Mythos and Olympic Brewery Merged. This means that since 2015, Olympic Brewery produces Mythos beer.
In 2016, Mythos beer got a new modern label and its legendary easy-open cap. In 2018, the new cool cap for their beers was introduced, and the image of Mythos Radler was also changed.
Today, Mythos Brewery continues its popularity by producing and distributing German pilsner Kaiser, the German lager Henninger, and the Greek lager Golden. Aside from those, it also imports and distributes other brands, like Australia’s Foster’s, the Danish Carlsberg, and the Irish Guinness and Kilkenny.
Mythos Brewery produces lagers and pilsners and some of which include, Mythos Hellenic Lager Beer, Mythos Red, Mythos Max 8% Hellenic Lager Beer, Mythos Radler, and more. The main production plant of Mythos Brewery is located in Thessaloniki, Greece. It also exports to different countries, such as the United States, Australia, Israel, Canada, Panama, and many European countries.
Flavor Description of Different Mythos beer Varieties
As mentioned above, Mythos Brewery produces different kinds of beer. To know more about them, here are the flavor description of each variety.
Mythos beer is a pale lager that is pale golden or yellow with a slight haze. It has a floral and herbal aroma with a touch of bred. Mythos beer tastes of hops with a subtle citrus flavor. On the palate, Mythos beer is smooth.
Aegean lager beer is clear yellow in color. It has a sweet aroma and as well as barley and malts. This beer is also sweet tasting along with the taste of barley and malts. It is a light-bodied and smooth lager.
Spartan is an amber-colored pilsner that has a clean and mildly bitter taste. It is a pale malt with hints of citrus flavors.
Mythos Red is an amber-orange colored beer. It has a sweet and malty taste that has a hint of caramel. This beer also has slight bitterness in taste, but its aroma is malty with fruity notes.
More Facts About Mythos Brewery and Mythos beer
Here are more facts about Mythos Brewery and the beer their produce:
- The Boutari Group, where Mythos Brewery has been a part since 1992, is the second-largest producer of beer in Greece.
- The production and bottling plant of Mythos Brewery, which is located in Thessaloniki, Greece, has the capacity to bottle 11,000,000 crates annually.
- You can find Mythos beers in Greek supermarkets and as well as in bars and restaurants.
- Mythos pale lager has won bronze award in the Greek Beer Awards.
- Mythos also produces Kaiser beer, which sounds German, and is made with German standards, but it’s, in fact, a Greek beer.
Mythos Brewery has produced some of the most-loved beers in Greece, and continues to export them in many places around the world. We hope the information we shared helped you know more about the history of Mythos beer.