The Oreck Vacuum is a well-known brand in the hospitality industry when it comes to vacuum cleaners. Founded by David Oreck, the owner of Oreck Corporation, established in the year 1963. The company headquarter is located in Nashville, Tennessee with retail stores around the country. The company was originally headquartered in New Orleans but moved after hurricane Katrina.
Who is David Oreck?
David Oreck is an American born close to Duluth, Minnesota. He was a certified pilot for the United States Army Air Corps and during World War II he participated in a bombing mission in Japan which at his time considered as an elite position.
After the war, David Oreck started a new career with RCA as a sales man. RCA is the Radio Corporation of America that started way back 1919, the top electronics company in America. Mr. Oreck has no experience in sales yet he flourished in his job and became the General Sales Manager of the company.
In 1963 when RCA distribution had struggle with its business, they offered Mr. Oreck to take over the distribution arm of the business.
Whirlpool at that time did not do well in selling their upright vacuums, Mr. Oreck took over their design and redesigned it for the hospitality market. He began selling upright vacuums under RCA-Whirlpool label. Mr. Oreck obtained the rights to manufacture the vacuum which originated from Whirlpool and was sold under RCA distribution.
In 2013 Oreck published a book reflecting on his years of business experience called Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy.
The Oreck vacuum was created initially for hotels. It was designed to make the workload easier for hotel housekeepers. During that time the type of vacuums used in the hotels were heavy thus making the cleaners’ shoulders and arms sore from the daily cleaning. David Oreck created a lightweight vacuum which is easier to use yet powerful enough to clean.
The lightweight vacuum became a hit to hotels in the US and other countries. Over 10,000 units were sold right away. From the hotel industry, the target market of the company evolved to direct consumers for home use, because most of the cleaners in the hotel who have experienced the convenience of using the vacuum started calling their office to purchase.
Mr. Oreck started to redesign their upright vacuum for hotels and made it suiable for home use. This second line of vacuum which targeted direct consumer buyers rocketed the company’s sale to 100,000 units per year and even grew bigger during the 70’s and 80’s with infomercials that attracted many consumers and made Davide Oreck well known . He became the face of his own company where he is seen doing the demo and sales pitches in the infomercials shown on national television.
Oreck Corporation launched different marketing and sales campaigns through top American radio programs, full-page ads in metropolitan markets, and his infamous infomercials.
Oreck Corporation’s vacuums had made a big impact on the industry raising the bar in performance and design of vacuums many companies have tried to imitate and surpass the company’s performance but with its solid foundation in the hospitality industry and home consumers, Oreck’s corporation maintained its spot at the top for having the best vacuum in the market.
Since then, Oreck Vacuum has been established as a lightweight yet durable vacuum used by many household and hotels in US, Canada and some parts of Europe.
Oreck Corporation Product Line
Through the years, Oreck Corporation extended its product line and market, they sold the following models.
Oreck XL Upright Vacuums
- Element Pro Series 2.0
- Silver Pro Series 2.0
- Gold Pro Series 2.5
- Platinum Pilot Pro Series 2.5
- Platinum HEPA
- Halo (Discontinued)
- Edge Pro Series 2.5
- Oreck VersaVac Bagless
Canister Vacuum Cleaners
- Quest Canister
- Quest Pro Full-sized Canister
- DutchTech Full Size 1400 Series (Discontinued)
- DutchTech Mid Size 1200 Series (Discontinued)
- Ironman Handheld (Discontinued)
- Edge Handheld
- Housekeeper Ultimate Handheld
- Deluxe Handheld
- Little Hero Bagless Canister
- Little Helper Bagless Canister
- Orbiter Ultra Multi-Purpose
- Orbiter Multi-Purpose
- Steam-It All Purpose Steam Wand
- XL Shield Power Scrubber
- ProShield Plus
- XL Tower Professional
- Speed Sweep
- Sweep N Go
- Restaurateur Floor Sweeper-12.5
- Restaurateur Floor Sweeper-9.5
- Deluxe Electric Fabric Shaver
- Refrigerator Air Purifier
- Cordless Zip Vac
- Cordless Speed Iron
- Car Vac (2 Models)
- Cord Free Electrik Broom
Oreck Corporation Today
Today, Oreck Corporation is owned by Royal Applicance Manufacturing Co. after its auction to the public in 2013 due to bankruptcy. The Oreck family had try to buy the company back from its private equity investors.
David Oreck can still be seen in informercials produced by Royal Appliance despite the change in ownership of the company. Oreck vacuums have retained its status as one of the most reputable and durable vacuum cleaners for commercial and home use.