Social media has transformed marketing in the past 10 years. Unlike in the past when the ability to reach a large audience was the preserve of deep-pocketed corporations, today anyone can do it. With the right social media platform, you can reach millions of people all over the world, and do so cost-effectively. It’s also possible to reach a more targeted audience when you use a social media marketing services. But with so many social media platforms in the market today, which ones are the best for business? To help you choose a social media platform that will give you the best results, here are 3 of the best social media platforms to advertise your business on.
1. Facebook
Facebook has over 2 billion active users, which makes it the best social media platform for businesses to advertise. With such a high number of users, you have close to the entirety of the world population on a single platform. Facebook also has a number of other advantages for advertisers. For starters, it allows you to target a specific demographic, which is great in increasing your potential to bring in new clients to your business. For instance, if your primary customers are young people in their late 20s, you can customize your Facebook advert to target people aged between 25 and 30. This is a powerful tool because it makes advertising more customized. Secondly, Facebook allows you to set a budget for yourself, and also gives you the average number of people you are likely to reach with that budget. This allows you to plan your ad and your budget more efficiently.
2. Twitter
Twitter is another powerful social media platform that you can use to advertise your business. It has over 300 million users, a huge number for any advertiser looking to create more links. The best aspect of twitter is that with a little bit of creativity in your marketing content, and in your hashtags, you can easily create a viral marketing campaign on a budget. Twitter’s following also happens to cut across all demographics, which means that you can create a successful advertising campaign on Twitter irrespective of your target market.
3. Instagram
Instagram is one of the fastest growing social media platforms in the market. This makes it one of the most powerful advertising tools that a business can loop in, and bring in more customers. Businesses that can make the most out of Instagram are those aimed at young people under the age of 25. They are the ones that make up the bulk of Instagram users. Having this knowledge means that you have the power to tailor your advert in a way that perfectly drives as much traffic as possible. Besides its efficiency in targeting the youth, Instagram is very cost effective. The platform allows you to segment your advert based on industry, and starts at an average CPC of $0.50. That’s quite affordable for the amount of traffic you are likely to receive from your adverts.