5 Best Tools To Grow Your Online Business

Modern businesses run on digital tools. Automating daily tasks, efficient collaboration and communication, ease of reporting can be a game-changer for your online business. Having all of these in one place can help you grow your business manifolds. Entrepreneurs must understand that there are dedicated tools available for almost every office related task. With the advent of new technologies in the market, companies have started investing and adapting the latest professional tools for an array of business tasks. Your competitors will leave you behind if you don’t embrace the technology. With every passing year, your competition is heating up. You should take control and devise a plan on how you want to reach your target audience and put your company on the right path to success.

If your business is caught up with monotonous and non-productive daily tasks, it would become harder for you to sustain in the market. That’s why you need the right set of tools. These are blessing in disguise since the right tool can help you automate the repetitive task and you can then focus more on business development. Right tools are the ones which help your company attain its goals, match the budget and also market your online business. Successful businesses are made not just from big ideas, efficiency in day to day organization processes is a must. Be it expense reporting, clock and timesheet management, market research, product management, social media management, SEO or email productivity, right tools are your key to success.

Let’s move ahead and know about the following 5 tools which can help you grow your business and unlock further opportunities down the road


One of the most popular business communication tools in the market, Slack offers superior communication for your teams and individual employees. All communication can be done in a single place. The platform is easy to use and offers a user-friendly user interface which is easy to adopt. You can also integrate Slack with your company’s already deployed services such as GitHub, Trello, Google Drive and more. Primarily, Slack is best suited for communication, it also features a file-sharing feature. You can use WordPress for business plugins in Slack which offers file shareability. You can also sign in your Dropbox account and your teams can simply share, access and drop files. You can also leverage Slack’s private groups and one-to-one communication facility. You can access the portal from any device or anywhere, be it a laptop, tablet or a smartphone. Your data always stays in sync.

Google Drive

In online business, making sure that your team members can access relevant documents and files remotely is critical. With Google Drive, you can seamlessly allow collaboration amidst your team members. You can also set the permissions for specific access for members. The free version of Google Drive offers 15 GB of space. The best thing about this SaaS (Software as a Service) is its collaboration capabilities. You can easily connect with your teams sitting two time zones away for effective communication. All of your files are automatically synced and can be accessed from anywhere around the world. Through Google Drive, you can keep your sales, marketing and support teams on the same page. Since it’s a SaaS, you don’t have to download anything or upgrade the software. You always have the updated version of documents and presentations at your tips.


A business is incomplete without meetings. Effective communication between you and your stakeholders or your team members is essential for business success. When it comes to creating engaging and quick presentations, SlideModel.com can be your one-stop destination. The platform is one of the most popular presentation template providers. The portal maintains a huge repository of 20,000 plus presentation templates. The templates are crafted by design experts which can be downloaded and used right away. SlideModel has a dedicated category called Business templates which features professionally crafted templates for all kinds of business presentations. Moreover, you can also download presentation backgrounds, shapes, images, diagrams, charts and graphs through SlideModel. All of these resources can be imported into your presentation easily. You can easily add SlideModel templates in Microsoft PowerPoint, Google Slides, Apple Keynote etc.

Google Analytics

For any online business to grow, organic traffic plays an irreplaceable role. The more organic traffic, the better it is for your business. Google Analytics helps you get a complete view and deep understanding of your customers. The tools are great when it comes to transforming your business from a digital perspective. You can keep a check on the incoming traffic on your website. You can analyse the traffic and then work on your Search Engine Optimization (SEO) and serve your customers better. Google Analytics offers a dedicated keywords report. The report is very crucial since it helps you figure out how your customers are finding your website. You can use the report’s findings to re-create or improve website content for upgrading your search engine rank and visibility. GA also offers deep insights about your page’s popularity as well as bounce rate.


Email marketing is one the most personal way through which you can reach your target customers. Your email marketing campaign can only work if it’s well personalized. When you can easily tailor emails as per specific individual customers or a customer segment, communication between you and your leads becomes much relevant. Sender is a free email marketing tool available in the market through which you can create attractive emails, newsletters and more. It works just like a template where you can choose images, backgrounds and texts without wasting your time finding relevant visual material. You can send the emails instantly and can also schedule them for a specific date and time. This boosts your company’s marketing communication and helps in customer relationship management as well.