How SEO Works

Search Engine Optimization (SEO) is the practice of improving the visibility of a web page or site in Google Search Results. In other words, it helps websites get found when someone searches for something related to their business.

SEO has become a very important part of marketing strategy because it allows businesses to reach potential customers through organic search traffic.

There are several ways to optimize your website for search engines. The main goal is to improve the ranking of your website in search results pages.

There are three types of optimization techniques:

  • Onsite
  • Offsite
  • Link Building.

Onsite SEO

It refers to optimizing your website content so that it can be easily read by search engine spiders. It includes things like using keywords in titles, meta descriptions, headings, and internal links. This will help people find what they’re looking for more quickly.

Offsite SEO

It is about building backlinks from high-quality sites with relevant content. These backlinks will help you rank higher in search results pages.

Link Building

It is about getting other sites to link to yours. You should focus on creating great content first, but if you want to build links naturally, you need to create useful resources that people would love to share.

The best way to learn how SEO works is to start small. Use free tools like SEMrush to see which keywords you should target as well as to discover popular topics. Then, use these keywords in your content and blog posts.

You can also do keyword research on Google Trends. This tool shows how often certain terms are searched over time, giving you an idea of whether there’s demand for them.

How do I get my site on Google?

Google is one of the most powerful search engines online. If you don’t have a presence on Google, then you won’t be able to rank highly in search results. To make this happen, you need to follow some simple steps.

  • First, you need to sign up for a Google My Business account.
  • Once you have done that, you will receive a verification email.
  • In order to verify your business, you need to upload photos of your store or office.
  • Once you have verified your business, you need a Google Places listing.
  • When you’ll create your listing, you need to add your address, phone number, hours of operation, and any special offers or discounts.
  • Once you have completed all these steps, you will be ready to go!

Sydney SEO Marketing basics the complete breakdown:

  1. Keyword Research – Find out what people are searching for and write content around those keywords.
  2. Content Creation – Create unique, helpful, quality content that answers questions and solves problems.
  3. Links – Build backlinks from high-authority sites.
  4. Social Media – Share your content across social media platforms.
  5. Pay Per Click – Advertise your content on PPC networks.
  6. Email Marketing – Send emails to your list regularly.
  7. Mobile Marketing – Promote your content via mobile apps.
  8. Analytics – Track everything you do.
  9. Reputation Management – Monitor and respond to negative reviews.
  10. Branding – Make sure your brand identity is consistent throughout all channels.
  11. Conversion Rate Optimisation – Increase conversions by making changes to your landing pages.
  12. Website Design – Keep up with industry trends.
  13. Local SEO – Get local listings.


If you want to grow your business, you have to work hard at it. But don’t worry; we’ve got you covered! We’ll show you how to make money online without spending hours each day working on your site.