When it comes to serving a specific area as a law firm it can be difficult to earn the trust of those that you wish to serve. Though commercials and ads in the paper are a great place to start, it may be necessary to go a step further and set up a local service advertisement for your business. The professionals at Gladiator Law Marketing are here to help.
What is a Local Service Ad?
Local service ads are advertisements that are used on sites like Google to help target specific audiences in a specific area. Instead of creating an ad and hoping that it is seen by people that are in your area, a targeted local service ad is only going to be seen by people in a specific geographical area. This type of ad is great if you are only offering local services and you want to find new clients in a specific target area rather than in a larger area.
This type of ad is perfect if you are looking to get a certain audience and it does allow you a bit more freedom and the ability to better relate to the people that you are going to be able to work with. These ads are going to show on searches and on websites in the area that you have specified and do allow the clients the chance to call you and to get more information from you directly.
How to Set up a Local Service Ad
You can do this by working with Google to create, pay for and host the ad. Or you can hire a firm that can create and manage the ad for you. Google local service ads are a great asset in that they do allow you to be very specific with who ultimately sees your ad. With the majority of people doing their research for law firms and other services online, a local service ad does offer a chance to truly relate to specific customers and to relate to people within the area that you routinely offer service.
You should first check to see if this type of ad is available in your area. You then need to create a local ad profile, submit the paperwork that is needed to complete your profile, then work on your background check. The ad is going to be made live based on your profile and background as well as what you are advertising. You then need to set up your budget so that Google can determine how to run the ad and how often, and then you can review your Ad leads. These leads are going to be what drives new customers and how you get in touch with these new customers.
It is important to note that local service ads are one of the best methods that you have as a law firm to connect with potential clients. Most people do their research for services online and you can use these searches to target your ads further to those that may benefit from your services and from the services that you are offering. Local service ads are a great way to drum up enthusiasm for your services and a great ad company or SEO company like Gladiator Law Marketing can help you set up your ad and manage it as needed.
The reality is that most people tend to choose a law firm after they have done research on the internet. They often choose law firms that are close to home and easy to get in touch with through the process, and they do tend to focus on local firms that have a bit more of a family feel. Going through any sort of litigation can be hard, with the right representation, it can be a bit easier. A good advertising agency can help you set up your ad, manage it and make sure that you are getting the most leads possible and the best leads possible for the overall results that are going to work for you.
Setting up ads can be time consuming; it can be difficult if you do not know what to do, and it can be frustrating. With a great agency and team on your side you can get a great ad and you can stop worrying about how to get new customers. Local service ads are useful, they can help you get some great new customers if you just know how to use them.