Controversies in the running shoes and sneakers world are nothing new. Every major shoe company has, at least, faced some sort of backlash over the years for several issues, including (but not limited to): ill-conceived design, disastrous branding, and a complete historical oversight. But as one would say, bad publicity is still … Read more
It’s impossible that no one has heard of or read about Nike, the most dominant sportswear company today. Although Nike has expanded its merchandise that includes sports equipment, streetwear fashion, and collectibles, it’s the sneakers (such as running shoes) that will always be sought after by its millions of customers and loyal … Read more
Reebok, a footwear and sportswear brand, has been the subsidiary of parent company Adidas since the latter acquired it in 2005. This acquisition allowed Adidas to compete more directly with its rivals, most especially Nike. Before Nike made its ubiquitous presence in the sneakers market and popular culture, it took some critical … Read more
One of the Asian sportswear companies that have made a significant presence on the global market, Asics (often written as “ASICS”) is a multinational Japanese company founded in 1949 – 15 years before the world’s top sneakers company Nike was born. Did you know that the early history of Asics and Nike … Read more
Over the years since the introduction of the midsole cushioning technology in the 1970s, top sneaker brands like Nike and Adidas have been finding ways to improve the build and performance of their running shoes and performance sneakers. Most of them are focused on providing the best midsole cushioning to increase comfort … Read more
Nike is the undisputed master of hype. Ask any dyed-in-the-wool sneakerhead, and they’ll tell you it’s Nike. But when it comes to the technological arms race among the world’s top sneaker brands, it could be easily argued that Adidas might as well maneuver to overtake Nike. Adidas is a bit of a … Read more
Did you know that over the past decade, the popularity of minimalist shoes has surged by more than 300%? You’re probably curious about what sets these shoes apart from your traditional running footwear. Minimalist shoes are crafted to emulate the natural biomechanics of running barefoot, offering minimal interference with your foot’s natural movement. … Read more
The evolution of shoes is a dynamic and never-ending tale. From the fundamental and practical need to cover and protect our feet, it turned into a fast-growing industry in which design is just as important as functionality and comfort. We are all familiar with running shoes and sneakers, but not a lot … Read more
Athletic shoes have made their mark on the way we dress, in our style, and as well as in our lives. Many names have been used to describe them. We call them trainers, kicks or sneakers. These shoes have developed and become part of our daily clothes since its invention in the … Read more