What does a health insurance broker do?


The insurance broker is the intermediary between the company and the insurance operators.

This means that it is possible to receive quotes and access all products on the market by talking to only one point of contact.

This professional is also the manager of the entire process that involves the hiring and use of services.

In addition, the broker plays a fundamental role in simplifying the understanding of the product for its clients and negotiating the best conditions due to its expertise in the market.

Broker’s Activities

Beyond selling insurance and group health plans – among other activities – the broker aims to:

  • understand the reality of the company;
  • seek the best plans that meet specific needs;
  • present the best cost-benefit ratio;
  • offer quality care;
  • answer customers’ questions;
  • fill out the insured’s forms and send all documentation to the insurer;
  • assist in the bureaucratic part of issuing policies, renewing contracts, proposals, slips, payments, among others;
  • monitor claims;
  • contribute to reducing the accident rate – when the insurance is triggered randomly and more times than necessary;
  • Give the necessary support before, during and after the closing of the sale.

‍After all, what is the difference between seller and health insurance broker?

To understand the importance that the broker has for the correct choice of health insurance, it is also necessary to understand what differentiates him from the seller.

Know that the latter is the person who only sells insurance. Therefore, the tendency is to have a very superficial knowledge about the products. Without registration with the agency, the professional will not exercise the function of an insurance broker.

What are the impacts of choosing a broker on your company’s health insurance costs?

Some see the choice of a broker as a cost rather than an investment. However, be aware that the option will not always be expensive if you understand how each activity developed by him works well.

Conflict of interests

Different health plans have different commission rates, and the operators also have various commissions.

It turns out that, many times, due to changing insurance, the client ends up paying the commission again to the broker, as it is tied to the service operator.

However, companies in which the commission received by sales specialists is not related to the commission paid by the operator but rather a fixed amount per employee.

In this way, we are aligned to always offer the best operator option at no extra cost to the customer, preventing you from overpaying for it.

Previous knowledge

You saw above that the broker must have a specific preparation to act as a qualified professional in the area and require specialization, right?

This is one of the impacts on your company’s health insurance costs.

Keep in mind that employee health services are delicate activities, as health is a serious thing.

For this reason, investing in someone specialized may seem like a burden, but be aware that the broker offers much more than service. It provides a consultative sale, and this is advantageous for the company.

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