With higher standards for businesses and packaging, consumers are becoming increasingly conscious of the environment. It may seem intimidating or costly to transition to a more sustainable business process since sustainable products allegedly cost more or are of lower quality. It does not need to be this way all the time. With the boxes, your brand has a chance to grow when you use them as a marketing tool.
Sustainability benefits your brand in three ways:
Improve Customer Trust
Your brand can benefit greatly from using environmentally-friendly packaging with customers. It has been found that 73% of millennials are willing to spend more on sustainable products and services.
Sustainable packaging will reflect your concern for our environment. It will help your business to stand out from competitors. 78% of consumers aged 18-72 regard products that use recycled packaging more positively because of corporate responsibility.
Engage a wider audience
Sustainable products don’t just appeal to consumers. They also favor sustainable companies. Alternatively, consumers seek out environmentally friendly companies with environmentally friendly practices that are integrated into their entire production.
Sustainable business practices will soon no longer be niche plays, but instead could underpin your business’s growth. A company’s perception will improve when the brand is sensitive to the environment, and customer satisfaction will increase.
Help Protect the Environment
USPS delivers more than 165 billion parcels every year. That amounts to over 1 billion trees being cut down every single year. Your small step can make a huge difference in the environment.
You can help your brand impact the environment and your customers when you switch to recycled packaging. The effect of your brand will last a long time with both people and the planet.
Eco-Friendly Packaging Solutions
Let’s take a closer look at sustainable packaging and what it entails so that we can implement eco-friendly packaging strategies and innovations.
Go Plastic Free
Whilst plastic might be recycled or recyclable; the issue is that we don’t recycle it. The sea is full of it and its damaging every part of the world. So cut plastic out and switch to degradable materials.
Check the source
Make sure that the materials you use are sustainable. Using a paper that is “recycled” without knowing how and where it was recycled can be directly contributing to the problem. Aim to use a paper from FSC or PEFC where the paper comes from a sustainable source.
Moulded paper pulp packaging
Paper, cardboard, or natural fibers such as bamboo, sugarcane, and wheat straw can be used as fibrous materials for this. Materials play a key role in shaping the color, surface texture and strength of packaging.
Molded pulp is designed far more different than the other cardboard boxes. It is not created during the manufacturing process as a flat sheet of paper, but rather creates complex forms. For instance, egg cartons are a good example.
Recent technological advancements have resulted in finished products having a smoother surface and a more sophisticated appearance and feel. With improved aesthetics, paper pulp packaging is now being used for a wide range of applications, as well as standard protective packaging (end caps, egg cartons). The Wrapology team has been designing and manufacturing moulded paper packaging since 2015. Their expertise in developing award-winning products using this technology has been proven to work for brands in the beauty, tech, jewelry, and food industries.
Paper pulp packaging has also evolved to meet sustainability standards, which is making it an appealing option. Additionally to being made from recycled materials, it can also be easily recycled again after it has served its purpose. In contrast to plastics and EPS packaging, the pulp fibers in paper pulp packaging biodegrade if they are not disposed of in a landfill or recycling facility.