Maintaining an eCommerce site is a daunting task. However, if you can follow these 10 tips for eCommerce SEO checklist, both traffic and takings will be high on your website.
1. In-Depth Keyword Research
Including popular keywords in your eCommerce site will increase traffic. A keyword tells you about what your potential customers are searching for. If you can add them to your eCommerce site, they will divert towards your store.
Typically, low-competition and high-volume keywords are ideal for eCommerce sites. It means you will get a high volume of traffic while facing low competition to rank for those keywords. There are many keyword research tools like SEMRush, Ahrefs, and Uberhost, to find the perfect keyword for your website.
2. Unique Title Tags and Meta Description
Each page of your eCommerce site should have a unique page title tag. It is a very effective way to divert more traffic by using target keywords in the title. However, it is not possible for an eCommerce site that may have hundreds or thousands of pages.
Use the exact product name as the page title tag. It will make the page more easily accessible to potential customers. You can also use the target keywords in the meta descriptions.
Nevertheless, the description does not affect the organic search position. It is a little motivation to click the product pages.
3. Use Keywords in Heading Tags and URL
This step should have extra importance in your eCommerce SEO audit checklist. Heading Tags or H1 headings are the most critical content on a webpage during any search. Thus, it is essential to p[lace the target keywords in the H1 tag. Besides, you can also include those keywords in H2 tags.
The URL is the feast thing that any search engines and viewers notice. Thus, keep the URL simple and place the target keywords there. This will help the viewers and the search results to understand the context of your page.
4. Optimize Alt Text and Image File Name
Why should Alt Text Optimization be included in the SEO eCommerce checklist? Well, it helps search engines like Google to understand the images. If search engines can understand it, the product descriptions have higher opportunities to come on top of search volumes.
The image file name may seem like a nominal factor. Nevertheless, it would be best if you emphasize more on it in your eCommerce SEO audit checklist. Putting a detailed and human-friendly name is crucial for a better SEO outcome.
5. Resolve 404 Errors with 301 Redirects
A constant 404 error can ruin the user experience and jeopardize the digital marketing of your eCommerce site. Therefore, it is essential to resolve any 404 Error issue.
Error 404 appears if you remove content, change the permalink, or link another URL with incorrect links. You can use 301 redirects to resolve these issues. It will automatically redirect the user to the new URL.
6. Ensure Crawling and Indexing
These are the most crucial aspect of any technical SEO eCommerce checklist. Search engines have bugs that can crawl over your eCommerce site to check its content. If the bugs can’t crawl the engines will not rank your website.
If your page cannot be crawled, it will not get the indexing from search engines. If you want to have an effective on-page SEO, ensure crawling and indexing.
7. Add Schemda Markup SEO in the checklist for eCommerce sites
Schema Markup is essential for excellent user experience and positive customer reviews. The markup is a set of HTML tags that make Google display the rating, price, and other product descriptions on the search result page.
Adding the Schema Markup is easy. Moreover, it will make your products more appealing to potential customers. You can check the markup set up in the product repost from the Google Search Console.
8. Make the Store Mobile Friendly
Leading search engines like Google use mobile-first indexing for up to 90% of the websites. Hence, the ranking of your eCommerce store depends mostly on the mobile-friendliness of the website.
You can resolve this issue by developing a responsive eCommerce website. This makes your site adaptive to any devices. Now you can concentrate more on content development rather than reviewing the SEO checklist for your eCommerce site.
9. Ensure Fast Loading
A slow loading eCommerce site is enough to ruin business and hamper the user experience. The potential customers will leave the site and will provide negative customer reviews. Therefore, you should keep the site loading speed check in your SEO eCommerce checklist.
10. Avoid Content Duplication
Duplicate content will increase the volume but will not influence the search volumes. Google will consider a content duplicate if around 60% of the content matches with another.
You need to audit your product page content frequently to check the duplicity. Regular updates of the contents will ensure higher traffic on your eCommerce site.
In this complex world of eCommerce, maintaining these crucial tips for eCommerce SEO checklist will rank your site higher and will generate adequate revenue.