5 Ways to Use Customer Feedback to Improve Your Business


How do you use the feedback from your customers? A lot of businesses take the time to collect feedback by emailing customer satisfaction surveys, or through review sites like Yelp, but many just stop there.

Customer feedback is marketing gold. According to studies, 92% of consumers around the world trust word-of-mouth recommendations above all other forms of advertising. All the more reason feedback can be used to not only improve your business but also promote it.

You can use the testimonials and comments from your clients in a variety of ways. Just keep in mind that anytime you want to post a quote or a review from a client, you must first ask for permission.

Check out the following list to learn how you could use 360 Degree Feedback to improve your business, services, and products!

1. Add reviews to your website

If you receive positive reviews on Yelp or encouraging consumer feedback in a survey, make sure you show off some of those favorable remarks to your website visitors. Take quotes clients have left and put them in visible spots on your website. Remember to ask survey respondents or reviewers for permission first. Create an additional page specifically made to display quotes and/or consider adding remarks to the bottom of your website’s homepage.

2. Use feedback on marketing materials

Headed to a networking group or a trade show? Do you plan to give out some marketing materials at the event? When you create your next postcard or brochure, don’t hesitate to add a section that highlights some of the best feedback you have received.

Consider adding a short review to the back of your business cards. It is an excellent way to provide a personal touch that educates clients about your business in a non-sales way.

3. Collect and embed feedback on social media

Social media is a place for consumers to talk about and leave feedback about a business. When a client leaves a glowing remark on Facebook, Twitter, or Instagram, it can generate some great discussions, so why not embed those remarks on your blog or website for everyone to see?

4. Present feedback in a case study

Feedback should not just come from your customers. You can gather feedback from your employees to create a case study, which in turn will provide an in-depth look at a specific achievement.

Ask the team at your company what your business does well. Take the most common answer and create a case study around it. Let’s say your business has done a particularly great job recruiting employees or has developed a new way to distribute its product.

You can use these studies to promote your business. Include it in your newsletter, share it on social media, and send it to stakeholders to keep them informed.

5. Share the news in a promotional email

The next time you send a promotional email that encourages consumers to buy a specific product include feedback in the email. Keep in mind that that positive feedback could provide the incentive a client needs to open their wallet.

Never stop gathering feedback from your customers

Collecting feedback is an ongoing effort. You should receive feedback through various platforms regularly; this is a natural and very effective way to advertise and promote your business.

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