Phone numbers are the most neglected marketing tools. They are not merely a means of contacting consumers but also an integral part of marketing as well. However, the use of phone numbers is dwindling because of over-reliance on online solutions such as chat, email, artificial intelligence, and so forth. Phone numbers can be used to build traffic for businesses and used as indispensable assets when utilized innovatively.
One way of using phone numbers as marketing tools is by customizing vanity phone numbers. Custom vanity phone numbers are not only easy to memorize but also contain details that bring a company’s product or service to the mind of the consumer.
Vanity Numbers as Part of Advertising Campaigns
Vanity phone numbers are useful in product or service campaigns because they increase customer responses. Vanity phone numbers are toll-free. Therefore, customers don’t hesitate to call. They can be incorporated into advertisements to generate leads and in online marketing tools such as emails and URLs to increase brand visibility.
The possibilities of using vanity numbers are endless. They can be placed on banners, websites, URLs, social media platforms, newspapers, and television commercials. Using the phone number on every marketing channel increases the probability of response and familiarity of the number the consumer base. A company not only maintains uniqueness but also promotes simple ways for customers to reach out to them.
Vanity Numbers as Brand Retention Tools
Custom vanity phone numbers are also essential in facilitating brand retention. A customer goes beyond recognizing the brand by memorizing the contact information. In retaining the customized contact, a company’s brand is also remembered, and therefore, brand perception is enhanced, and data maintained for a long time.
The marketing concept is based on the needs of the consumer. The products and services created are meant to satisfy customer preferences and demands. A vanity phone number links the solution (to customer needs) and the customer.
For instance, an advertisement for a company providing cleaning services with a vanity number of 1-800-CLEANERS has more chances of receiving calls from customers since the number functions as a comfortable and memorable solution.
The phone numbers can be customized to a format that reminds the customer of the company’s brand, goods, or services. Both numbers and words can be used to communicate this information.
For instance, a company can use repetitive numbers like 1-800-444-4444 or 1-800-SERVICE. Each version is easy to commit to memory. The numbers used could also be indicative of a company’s brand or product since the memorable aspect increases brand perception, as well.
The use of repetitive numbers and simple words or phrases make the phone numbers an easy and fun way of grasping the information. The phone numbers can also become the punch line of the advertisement.
Vanity phone numbers are more than just contact information. They are an excellent and cost-effective marketing tool for lead generation and lead capture. It’s also an alternative solution for customers who cannot type messages online via live chats or emails because the product or service is a phone call away.