Fragrances are a huge part of the beauty industry, and just as everything in the beauty industry moves fast as the latest hot skincare product takes the stage, or the next fun thing in makeup comes out, the same also holds true for perfumes and colognes. However, unlike other areas of the beauty world, there is no visible difference.
This means that marketing fragrances is far harder than makeup, for example. Storytelling can go a long way towards marketing perfumes online, yes, but as you can see from these top trends, the market is going is less about the hottest and latest scents, but all about personalization.
While there is no reason why someone can’t have multiple fragrances to wear throughout the day or even to suit their mood, there is still a pervasive drive for people to find their one signature scent. Thankfully, with these top trends, more people are finding it easier to find a signature scent that smells amazing and helps them feel great while they are at it.
Sustainably Made Products
Sustainability is huge in the beauty industry, with many of the big brands working on, at minimum, redesigning their packaging so that they can finally say goodbye to plastic. You’ll see more glass and metal perfume bottles and fully cardboard packaging that can be easily recycled today than in the past few decades.
Gender-Neutral Fragrances
One of the hottest new trends in the perfume world is the rise of unisex scents. These products arise due to the huge upsurge in the non-binary market, which appeals to those who like dressing outside of the gender binary and those who are outside the gender binary alike. Buying these unisex fragrances from Direct Fragrances and eliminating specifically gendered in-store marketing for traditional perfumes and colognes opens up every customer’s options and helps them find their perfect scent, rather than restricting them based on traditional gender stereotypes.
Scent Layering
Scent layering is another great trend that perfume and beauty brands like are celebrating. The concept behind scent layering is simple. Rather than wear just one perfume, you layer scents on top of one another to create something unique that’s wholly you. Doing this does require more simple, straightforward scents to be chosen as a base, yes, but once mastered can help anyone develop a signature scent that no one else has.
Niche Perfume Brands
That desire has meant more people are looking beyond the big brands for niche ones. People want to smell unique. They don’t want to end up smelling like several people at the same event. When it’s just you wearing that fragrance, people will associate that smell with you, which is powerful.
For those who don’t have confidence or interest in scent layering, there are many new niche brands that create limited edition runs of their products to help keep scents unique and rare. These brands typically have the freedom to be more creative due to these limited runs so that a person can stand out – but they will need to stock up!