Today, a business or brand has to understand that video marketing is incredibly effective. Video consistently returns the best metrics for engagement and conversion across platforms; people can’t get enough. Video has always been a highly effective marketing tool, although it could be argued that previous limitations, such as colossal production costs, … Read more
The coronavirus pandemic has forced most businesses to adopt remote working and online interaction platforms. Consequently, advertising and media campaigns also shifted towards digital platforms, with video content becoming key. According to Idearocket, over 70% of marketers have reported having a higher customer rate when using video compared to other media. Videos … Read more
In today’s competitive business landscape, generating leads is crucial for the growth and sustainability of any enterprise, tiny businesses operating on tight budgets. Attracting potential customers without substantial financial resources can seem daunting, yet it’s not insurmountable. This guide aims to demystify the process of lead generation, presenting a suite of strategies … Read more