The History of Underdog – A Classic Cartoon

Underdog is an American cartoon television series that appeared on air in the year 1964. It broadcasted on the NBC network under the primary sponsorship of General Mills and continued to air until the year 1973. The cartoon series had a total run of 124 episodes.

Underdog was Shoeshine Boy’s alter ego. An anthropomorphic dog superhero who would reach for help whenever Sweet Polly Purebred was being victimized by villains such as Simon Bar Sinister or Riff Raff. Whenever needed, Shoeshine Boy would dunk into a telephone booth, where he would transform into a caped superhero, demolishing the telephone booth in the process.

The character of Underdog was famed for speaking in rhyming verses. The most frequent and famous one is, ‘There is no need to fear—Underdog is here!’.

The Underdog Show and Its Making

Watts Biggers was an account executive with a top tier advertising agency, Dancer Fitzgerald Sample, in New York. He was the one who handled the General Mills account. In 1959, to promote and sell breakfast cereals for General Mills, Biggers teamed with Chet Stover, Treadwell D. Covington and artist Joe Harris, to create several cartoon shows. Biggers and Stove also took part in the script and songwriting for the series. Wally Cox has been the voice behind Underdog.

When the Underdog series became famous, Biggers and his team left Dancer Fitzgerald Sample and formed their agency which was named Total Television. The animations for Total Television were created in Gamma Studios in Mexico. However, in the year 1969, Total Television winded up when General Mills dropped out as a sponsor.

The syndicated version of The Underdog Show comprises of 62 half-hour episodes. A few elements of this version differed from the original series. The initial 26 episodes featured Tennessee Tuxedo as a supporting segment. Tennessee Tuxedo was a separate character that had its own show. The syndicated version that aired in the US was an amalgamation of segments previously aired on the show.

From June 1992 until the mid-1990s, The Underdog Show was aired on Nickelodeon. It also aired on Australian Broadcasting Corporation on February 18, 1966.

In 1995, a sale of the rights of Underdog was negotiated between Biggers, Stover, Covington and Harris, and the Saturday Night Live producer Lorne Michaels who further sold the rights off to Golden Books.

After the acquisition of Golden Books by Classic Media, the rights to The Underdog Show also transferred.  In 2012, Classic Media was purchased by DreamWorks Animation. The series eventually came under the ownership of Universal Television.

Underdog has been ranked at the 23rdslot by TV Guide on its ‘Fifty Greatest Cartoon Characters’ list. IGN ranked Underdog at 74th number on its ‘Best 100 Animated Series’ list.


Just like any other superhero, Underdog transforms when called for help. On a few occasions, Underdog is shown to take ‘Super Energy Pills’ to regain back his powers. Episode 9 had the first instance where this Energy Pill was introduced.

Underdog would keep the pill in a special ring that he always wore. Before swallowing the pill, Underdog would often chant, ‘The secret compartment of my ring I fill—With an Underdog Super Energy Pill!’. If the pills weren’t taken, Underdog would start growing weak as his superpowers slowly faded.

For many years, all scenes showing Underdog swallowing his ‘Super Energy Pills’ were censored due to the fear of kids watching the cartoon and finding inspiration in eating pills unsupervised.

Underdog is shown to have superhuman powers, however, the powers change subject to the need of the episode. The creators tried following the conventions of superhero comics, but also the standards of humorous cartoons. The show is a tad bit sober with a hint of light humor and fun. Some of the superpowers of Underdog as shown on the show are extraordinary physical strength, X-ray vision, super speed, atomic breath, heat vision, etc.

Books and Comics

an opened comic book held by someone

Charlton Comics produced a comic book that had 10 issues published from July 1970 to January 1972.

Underdog is also known to appear in one of the publications by Little Golden Book which is a popular series of children’s books. It came out in 1975 and was named ‘Underdog and The Disappearing Ice Cream’.

Later, between 1975-79, Gold Key Comics produced a comic book that ran around 23 issues. Spotlight Comics did an additional 3 comic book issues for The Underdog Show. Harvey Comics did a single-shot in 1993 and made 5 issues between 1993-94.

Film Adaptation

the Underdog movie cover

During 2005, an announcement was made by Variety, an American media company, that a live-action Underdog movie was in the making. The film was shot in Providence, Rhode Island, and was released on August 3, 2007.

The story was revealed to introduce, ‘a tiny and harmless hound named Shoeshine who gets superpowers after a lab accident’. Later, the dog gets adopted by a 12-year old boy. Shoeshine and the boy are shown to create a bond on the mutually shared knowledge that Shoeshine is in real The Underdog.  You might also like stories like metal lee mom as well.


The character of Underdog became very famous throughout the series. The innocence of Shoeshine, and the humorous display of strength by Underdog, won the hearts of many. It is the very reason The Underdog Show, today, is considered a classic among the many cartoons of the time.