One of the ways in which you can increase revenue for your restaurant business is by having the provision for delivery. We live in an era where home delivery is at the core of the service industry. People don’t want to go to the physical location of a business in order for them to get what they want. If it is food, you can order from your favorite restaurant and have it delivered to your doorstep conveniently. As a restaurant owner, you might be wondering how you can improve delivery sales so as to boost the revenues for the business. Here are some tips that could come in handy.
Leveraging Technology to Accept Orders
You can incorporate the mentioned points below which will make it easy for your customers to order deliveries.
Online Ordering: With the advent of technology, online ordering has become standard for most businesses. There are a couple of food delivery service providers in the market today and you will be spoiled for choice if you’re looking for someone to partner with. Ideally, you should have an app that makes the ordering process seamless. A POS system for restaurants and bars will make the process of ordering easy and efficient. You could be using more than one online ordering service and you don’t want to have issues with compatibility. That is why it is crucial to thoroughly research the POS system that you will be using.
Cloud Telephony: Online ordering wouldn’t be possible without cloud telephony. The bulk of the process happens through the app, but the customer will still need to call in to confirm their order. There is a high chance you might miss an order because the telephone line is jammed. A robust system will have a virtual phone number. The calls can be forwarded to another number if one is busy or is not going through. The system allows you to keep track of all the call logs which leads to efficiency in operations.
Clear communication is crucial for a restaurant business, especially in an online environment. There is a chance that the customer might have not given his or her order correctly over the phone. Your phone should be properly trained to confirm orders since making a mistake could be costly given the logistics involved in delivering the food. The staff should also be properly trained on being polite and courteous while speaking to customers on the phone.
Have an Exceptional Online Menu
An online menu will be different from what you have at the restaurant. It should be interactive and clear to read. The call to action should be clear as you don’t want the customer to be confused while making the order. The online menu can be anywhere but it should never lack on your official website and social media pages. Most of the online deliveries will obviously be from the online platform. That is why it is important that you’re optimizing your landing pages for search. Make sure they’re mobile-friendly and load fast to prevent high bounce rates.
You don’t have to assign orders and track deliveries manually. This is where technology will come in handy. Through a POS system, you can automatically assign the orders to the people responsible for the delivery. It is also easy to keep track of the entire delivery process. There are modules that will help you categorize the customer, based on the orders they’ve made and their location. The whole process is seamless and you don’t have to worry about making a mistake as every little detail can be tracked.
It goes without saying that great service is the heart of every successful business. The food business is fiercely competitive and customers are spoiled with an abundance of choices. That is why it is important that you’re going the extra mile to ensure that your customers are satisfied. Great service boils down to the little things. You should make sure that the food is being delivered while it is still hot. This you can do by ensuring that the order is being delivered on time.
The food also needs to be packed safely since it’s going to be transported as well. You don’t want the food to spill everywhere which will not be a nice sight for the paying customer.
As a restaurant owner, you should focus on what you know best. You shouldn’t have to worry about delivery logistics. You can outsource the delivery. There will be a small fee to pay but it will be nothing compared to the additional customers that are satisfied with your service.