If you have a dental practice you probably understand by now the importance of marketing to bring in new patients. Web marketing for dentists is another essential part of the marketing puzzle if you want your business to thrive and stand out against the competition.
Keep reading to learn our top tips when it comes to marketing your dental practice.
1. Social Media
If you are not on social media yet you want to make sure you start building your community online right away. If you are already on social media but are not consistent this is not helping your practice. Clients and potential clients have to know that you are there and it’s a great way to strengthen relationships virtually.
When someone follows you online they won’t hear from you only once every few months instead they will hear from you every day and year-round.
Make sure you are creative when using social media. You want to post things that people will want to share and that connects with them somehow. You can post a variety of items from quotes to things that will make them laugh to before and after pics. The point is to get them engaged, talking, and sharing.
2. Google Listing
Another way to market your business is to add it to Google My Business Listing. This will help you with your website SEO as well because you are claiming your business listing. People do not drive around or look in the yellow books nowadays when they need a dentist office.
People search on search engines like Google and look for a dentist’s office near their area. When they are performing those searches you want to be the office that comes up in their results. This is why https://www.digitallogic.co/blog/dental-marketing/ recommends this marketing strategy as the top one on their list.
If you do not have a website yet, what are you waiting for? Hire a professional designer to get your site up and running as soon as possible. This is how potential clients are choosing which dentist they will go see. The more professional your site is the higher the chances that you will get a call.
You want to make sure that your website has all of the patient’s questions answered right there. Most people do not like making phone calls to ask questions and would rather know what types of insurance you accept and the services you offer right from your site. Make sure you give the customers what they want.
The first interaction most of your customers will have with you is through your site. This means you want to give them a good impression. You also want to make sure that your site is optimized for search engines through SEO. There is no point in having a GREAT site if no one sees it.
4. Content Marketing
Blog posts are an important part of your web marketing strategy. You want to share high-value content to help you get free traffic from Google and other search engines. When a business regularly blogs and they include inbound links in their blogs this in turn gives them more credibility.
Search engines feel that this is a credible site that is trusted and it will help push your site to the top of results when people are searching.
If you are not sure what to write about there are plenty of topics. Think about the most frequently asked questions and expand from there. If you offer services like teeth whitening, teeth straightening, etc you can make sure that you have posts that talk further about these dental options.
Answering questions like do dentists have to take x-rays? How to prevent cavities, and how to teach kids to brush are good starting points as well. If you are not a writer or do not have time to write, make sure that you hire someone that is able to consistently have new articles written for you to post on your blog.
5. Video Marketing
Customers love videos which is why over 500 million hours of video are watched every day on YouTube. They engage them and they prefer to watch a video over reading an article. With technology at everyone’s fingertips, watching videos has become the norm.
You can start with short videos sharing the story for your office. This can be shared across all of your social media platforms and your website. It will help humanize your brand and make you relatable to a client.
If there are several dentists in your practice you can have a short introduction video for each dentist to put a face to a name when a patient comes into the office for the first time.
Other helpful videos you can add to your marketing arsenal are educational videos. Answering frequently asked questions via video will enhance your blog posts where you answer them with an article. You can use the educational videos on both your website and on your social media as well.
Video marketing will help you establish yourself as an authority figure in the dental world. This will help you be more credible to potential clients.
Which Web Marketing for Dentists Will You Apply?
Now that you know the top web marketing for dentists strategies that we recommend, which one or which ones will you apply? Applying all of them will benefit you and your practice. Make sure that everything you apply above you put your best efforts into it because it will show in your work.
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