If you’ve just set up your very first website, then congratulations! You’ve finished the easy part. The difficult part comes when you have to generate more traffic and get more people to visit your website. Expert website owners do this with the help of marketing tools. A good marketing campaign will surely bring more awareness and brand visibility to your business, but the reason why marketing doesn’t work for most start-ups is that they don’t know how to effectively use the marketing tools that every business owner swears by. In this guide, we will provide you with the basic digital marketing tools that can make your website more visible on the internet, and prove that your website can do more than you think.
SEO, or Search Engine Optimization, understanding how search engine algorithms work and, accordingly, using tools and resources to make your website rank high in the SERPs (Search Engine Results Pages). The SEO strategies you employ will depend on many factors, including where your potential customers reside. If you are marketing your business in Perth, for example, you will need your website to reflect the Australian audience’s preferences and interests. The digital marketers over at perthdigitaledge.com.au explain that SEO marketing is the best step to start with, especially if you’ve just launched your website up on the internet. Ideally, you can achieve these with the main components of SEO, which we explain in the following points.
Keyword utilization is the first successful strategy that you can adopt for your SEO marketing campaign. Internet users head to online search engines to look for information, so they’ll enter a specific arrangement of words to search for that information. Search engine algorithms start by ranking the websites that are most related to this arrangement of words in their SERPs, to ensure that the information that person is looking for is found quickly and efficiently. The more you have keywords that match popular search queries, the more traffic you will get. Thus, you’ll have to check out the keyword creation and placement strategies to ensure that your website can rank high in SERPs.
The content you write is like the building blocks of your website and it is one of the most important parts of SEO that attracts more audiences and encourages them to check out your services and products. You’ll have to be creative when it comes to writing content. For example, using complex vocabulary, tech-speak, or marketing-speak can drive away people from reading your content. Instead, you can write in a casual tone and use simple words to appeal to more people. If your services and/ or products are dedicated to people of the same generation, like the millennials for example, then you can use words that they use and cultural references that they’ll most likely understand.
In order to build backlinks, you’ll have to contact owners of popular websites, blogs, and they can display backlinks that point back to your website. This is one of the most common SEO strategies and it is used in conjunction with keywords for the optimum results. Of course, the main goal here is to generate more traffic to your website; thus, earning better brand awareness.
Business owners are now more than ever using mobile marketing strategies to optimize their websites, so they can be displayed on mobile devices. They do this for a couple of reasons, mainly because most search queries are being performed on mobile and tablet devices, and because people find it easy to navigate the internet through their smartphones rather than using a desktop or a laptop. The first thing you can do is optimize your website configuration so that it has a responsive design, which allows all of your website components to be arranged and displayed correctly irrespective of the device your website visitor is using. It also makes your website more user-friendly to more people. Hence, you’re likely to get more traffic.
Your website needs to be designed by a skilled website designer/ services to ensure that your visitors and customers get the best user experience as they go through the different pages of your site. Make sure to have an attractive brand name design and an appealing color scheme (with light or neutral color at the background to make the font colors visible). Your website should also include graphs, the goal of your business, pictures, and videos, which all should be arranged in aesthetic design. Be sure to make your homepage simple as possible with only a handful of components displayed. Its also important you have the right hosting, such as Hosting Foundry, for a high quality user experience.
Your website will give your visitors their first impression about you and your business, so make sure that their experience is as pleasant and informative as possible. With proper web design and smart utilization of SEO strategies, your audience is going to grow. In that sense, your website can be the key to the success of your digital marketing campaign, and, ultimately, your business’s success.