Converting files is a vital part of digital marketing. You can’t just upload whatever file you want and hope it works. A wrong file type can make the webpage load longer. A poorly optimized file will not only cause a worse bounce rate, but it could also cause people to leave your site altogether!
What to Know About File Types?
First, marketers should know that there are three different image file types to use: .jpeg (image files), .png (vector and image files), and .gif (animated images). Which type you choose depends on your specific needs.
For example, if you want a high-quality picture for an ad or social media post — we recommend using .jpeg files. They are the best for photos or images that have lots of colors and details.
If you’re converting a file to use on your website, then we recommend either .png or .gif, depending on what works best with your content.
For example, if you have an image-based blog post where most users will see the images in full size (like on a blog), we recommend using .png files. This will cause the image to load faster and give readers an optimal viewing experience.
The third file type is .gif. It is used for animated images like GIFs you’d post on social media or include in your email marketing campaigns. However, you need to be careful when using a .gif file type. They can slow down the website loading time and cause readers to leave your site.
The second thing marketers should know before converting files is that there’s a big difference between file size and quality! People often think the bigger the image/file — the better it will look on their site or in an ad. But this is not true!
Marketers should never upload files with dimensions larger than necessary for the best user experience.
The third thing you need to know before converting files is that different websites require specific file formats and sizes!
For example, if you have an online store — we recommend uploading .png or .gif files because they support transparent backgrounds and can create buttons, banners, or other elements that interact with the user. In addition, these files will allow you to take full advantage of your website’s design!
Finally, marketers should always convert images and files at their original resolution. Otherwise, it could lead to pixelation, which means parts of your image that should be smooth (like a face or product) will look like it has dots around the edges. Again, this is why marketers need to know what file types and sizes work best with their content!
The Best Image File Converters for Marketers
Just like video converters like Transcribe that can convert files like MP4 to WAV, you will need image converters if you do not have a professional artist who can do it manually for you.
Convertio
Convertio is a free and easy-to-use file converter that can convert any file to any other format. It can also help you optimize your images for the web and social networks.
Convertio creates fast, optimized content that is easy to share with friends on any site or platform including Facebook, Twitter, and Pinterest.
Image Optimizer
This tool doesn’t offer any plugins, but it does have an easy-to-use interface, and you can upload up to 100 images per month for free! You can also download their paid plans if you want unlimited downloads, which start at $19/month.
Popcorn.io
POPCORN.IO offers a free service that allows you to upload up to 100 images per month for free but has premium plans if you want more. You can also connect this tool to your WordPress website with a free plugin.
JPEGmini
JPEGmini is a tool that optimizes your photos by removing unnecessary bits of information. You can use this for both personal and commercial use without infringing on any copyright laws.
TinyPNG
TinyPNG is a free and easy-to-use tool that you can use to optimize the size of your images while preserving their quality. It’s also completely free and doesn’t require an account!
How To Optimize Your Files Before Uploading Them onto the Internet
Know which file size you need
To optimize your files before uploading them into the internet, you need to know what file types and sizes work best with your content.
Quality is more important than size. For example, if you have a picture of your product with the dimensions 800 x 600 pixels and it looks great on an ad or in social media posts, but when you upload that image to your website – the quality will be too low for users to see all the necessary details which will cause your bounce rate to increase.
Use relevant keywords in your alt text
A good rule to follow is to use keywords in the alt text. They should be descriptive and relevant to the image you’re uploading. You should also include your keywords in any captions that you may upload with the photos.
This will help you rank higher on search results pages. If your content is less relevant, it’s not as likely someone will click on it because there are so many other options out there.
Do not use spaces or symbols, as these can cause errors on different file converters
It is essential not to use spacing or symbols when working with any type of file converter. Spaces and other weird characters can cause errors on different converters, and you want to avoid that. Instead, be sure to copy and paste your image into the text box, and it should automatically convert for you.
Avoid pixelation or blurry images
Depending on your website’s image size and design, it can be challenging to figure out what type of file you should be using. If you want an image to load quickly and not pixelated RPG, use a J with a lower dimension than the site’s width. This will ensure that your images are high quality and load quickly.
Ensure that your images are high quality and of the right size
Use the right file type to optimize the speed of the website. If you want to use an image in social media, you need to take note of the file size limit as well.
If the image is too small or not high quality, it can also cause pixelation and create blurry images for your users, which will ruin their experience on your website. This will drive them away to another site with better content!
It may seem like a small thing but using the right file type and file size can save you from avoidable troubles.