Starting an Amazon business is very lucrative and easy to do. There are many benefits of selling on the website. However, there’s a lot of competition. You have to beef up your Amazon business utilizing some simple ways to promote it in order to get ahead of the pack.
1. Join A Community
There are many Amazon-selling communities out there. This is a great way to promote your business and get ideas from other sellers.
You can also network with these people and gain more exposure for your products. As the team at The Selling Guys point out, having a community enables everyone to different tools and resources they might not have otherwise had. Many of these groups give useful insights into the marketplace, and you’ll benefit greatly if you join one.
Since it’s free to join the community, you have nothing to lose!
2. Instagram Marketing
Instagram is a great platform for marketing your Amazon business.
It’s free to join, simple to use, and perfect for targeting a younger audience. Since you can add hashtags in caption posts, it’s easier to get the word out about what you’re selling on Amazon. You can also post pictures of your products that will attract customers to your site.
This is a good option for getting exposure and building buzz about the products you have available. You can network with people there and get more exposure to all of your products.
3. Deals and Discounts
Always give your customers a reason to shop at your Amazon business.
Having deals available is one way of doing so. If you have an offer or coupon code, share it with everyone on social media sites like Facebook and Twitter. This will put your store in front of the eyes of potential buyers, encouraging them to purchase something. You can also create a newsletter that’s sent out to people who are interested in your company.
While having a sale is great, make sure you don’t overdo it. Your products should be reasonably priced, and the discount should be just enough to attract buyers.
4. Contact Information And Response Time
Having contact information available is very important when you run an Amazon business.
This way, customers can find the answers they need without having to look for them on your website or social media pages. Provide different ways of communication, such as phone number, email address, and even Skype ID. It’s also helpful to include the hours at which you’re available to answer customer questions or inquiries.
Having an estimated time of delivery is good to include, too. That way, people will know what to expect. If you don’t, they might cancel the order due to the long wait.
5. Email Marketing
Email marketing is another great way to promote your business.
Make sure you’re sending out quality emails that lure people in and make them eager to buy. Provide good content that’s relevant and motivating, not spammy or irrelevant. You can also send out newsletters that let people know about any new products or store updates. Also, send out notifications when your orders are shipped.
Being able to contact your customers on a regular basis keeps you in their minds, which will make them more likely to purchase something. It’s also good for customer retention. Since they know that you’re willing to provide them with new deals or products, they’ll be more inclined to remain loyal.
There are lots of ways to promote your Amazon business, and we’ve only touched on a few in this article. It’s important to remember that, while promoting your business can be external – through different marketing techniques, there’s really nothing that can recommend a business, as well as a good customer experience, does. So take care of your customers, do business fairly and transparently, and they’ll keep coming back for more!